Jeanel Alvarado

Hi, I'm Jeanel Alvarado. I has over 15 years of expertise in consumerism, shopping insights, e-commerce, digital marketing and retail real estate. I analyze, evaluate and forecast all sorts of shopping trends, consumer insights and market data. My background includes a Bachelor of Commerce Degree in Marketing, minor in Real Estate and experience as the Senior Managing Director at the University of Alberta, School of Retailing (A Top 5 business school in Canada). My insights have been featured in TIME, Entrepreneur, Nasdaq, Shopify, US Chamber of Commerce, HubSpot, US News, The Sun, Glossy, Betches, AftoTech, Footwear News, Luxury Daily, BestLife, Pissed Consumer, Consumer Affairs, The Daily Wire, and more!

812 Articles Published | Follow:
How to Build Credibility & Persuade Your Audience

Bianca Modo Isom, will be teaching a class on How to Build Credibility & Persuade…

How To Design, Develop, and Produce a Collection in 90 Days

Ciara Chyanne will be teaching a class on How To Launch in 90 Days, Ciara…

Skims Is the Official Underwear of the U.S. Olympic Team

Kim Kardashian’s shapewear brand, Skims, has made a significant impact in the world of fashion…

Sharon Chuter Launches UOMA Sister Brand at Walmart

UOMA Beauty, a leading inclusive black-owned beauty brand, has expanded its offerings with the launch…

Lightspeed to acquire Ecwid and NuORDER to unify commerce ecosystem

Lightspeed has entered into definitive agreements to acquire two global leaders in digital commerce. Once…

L’Oréal and Facebook have announced a technology platform integration with ModiFace, L’Oréal’s owned augmented reality…

Luxury Shoe Brand Rebecca Allen Launches at Nordstrom 

As we continue to grow our partnerships and improve the representation of diverse vendors and…

H&M Launches 'The Blank Staples' for Wholesale Clients

H&M, a leading global fashion retailer, launched its Blank Staples Wholesale Program in May 2021.…

Sephora Canada To Dedicate 25% of Brand Offering To BIPOC-Owned Brands

Sephora Canada has recently announced its commitment to dedicate 25% of its brand offering to…

Àuda.B, First Black-Owned Nail Lacquer Brand Sold at Nordstrom

Auda. B, a luxury vegan nail lacquer brand, has recently become available at Nordstrom, a…

Nicki Minaj crashes Crocs website with 4,900% spike in sales after IG Post

Nicki Minaj, the best-selling female rapper of all time, recently caused a massive surge in…

Kylie Jenner Targets $19.5 Billion Swimwear Industry With Kylie Swim

Kylie Jenner, the 24-year-old beauty mogul, is expanding her business empire by venturing into the…

Goldman Sachs Invests Over $10B in New Black Women Initiative

Goldman Sachs, a leading global financial institution, has demonstrated its commitment to fostering a more…

Klarna launches Small Business Impact Initiative to help small and medium-sized businesses

Klarna today announced it is donating $4.5 million in free services to small and medium-sized…

Heal In Colour Launch Adhesive Bandages For Black & Brown Skin Tones

In recent years, there has been a growing demand for products that cater to the…

RIMOWA x CHAOS collaborate for limited-edition line of suitcases

For Charlotte Stockdale and Katie Lyall, a collaboration with RIMOWA fit not only their brand’s…

Macy’s Partners With Klarna For Subscription Payments

Klarna today announced that it has partnered with Macy’s, Inc. to exclusively offer its Pay…

LVMH, Prada & Cartier partner on Aura Blockchain Consortium

An unprecedented collaboration between luxury industry giants LVMH, Prada Group, and Cartier (part of Richemont)…

Cardi B Teams With Reebok on Apparel Collection

The renowned rapper, Cardi B has teamed up with Reebok to launch her first-ever clothing…

Target Commits to Spending More Than $2 Billion with Black-Owned Businesses by 2025

As part of its commitment, retailer plans to: Add products from more than 500 Black-owned…