Tia Mowry Launches 4U by Tia Haircare Exclusively at Walmart

“Amyris is continuing to disrupt the beauty industry through our collaboration with Walmart and Tia Mowry. 4U by Tia is a new, clean haircare line that expands the accessibility of clean beauty offerings to customers at affordable prices,” said John Melo, President and Chief Executive Officer of Amyris.

“This is Amyris’ fifth consumer brand to launch in Walmart stores and our deepest collaboration to date.

4U by Tia furthers our goal of democratizing sustainability combining Tia Mowry’s vision, Amyris’ Lab-to-Market technology platform, and Walmart‘s commitment to innovation.” The brand is launching with a full line of eight products formulated for 2A to 4C (curly) hair, all of which contain Amyris’ patented Hemi15TM, a breakthrough ingredient that nourishes and protects textured hair.

The line is 100% vegan, silicone-free, sulfate-free and paraben-free. “Tia identified a need to simplify her hair journey which blossomed into her co-developing amazing products for the wavy, curly and coily customers,” said Danélle Jackson-Howard and Lynn Nestor, Walmart Beauty Merchants…