Why Luxury Brands Are Spending Billions to Put Their Logo on a Race Car
This strategic pivot to sports marketing highlights the necessity of aligning brand values with market demands.
Latest Stories
Articles by Jeanel Alvarado
Zara Reopens Its Five Story Palazzo Bocconi Flagship in Rome With a Roma Palazzo Bocconi Capsule For Woman And Kids
Explore the Kids collection, which creatively incorporates playful Palazzo Bocconi references through prints, motifs, and color blocking.
Inside The ELC–Ulta Fireside Chat Where Two Presidents Share What it Really Takes to Lead With Purpose
Building lasting partnerships, Kecia Steelmans and Tara Simont shared their inspiring journeys from sales floors to leadership roles.
Mango Teen Hits Denia Bringing Its Freshest Summer Styles To Spain’s Costa Blanca
Denia becomes the latest destination for Mango Teen, a dedicated category for 11-15-year-olds, highlighting the brand's commitment to local youth culture.
Coach Opens New Store at Mallorca Fashion Outlet Deepening its Partnership With VIA Outlets in Spain
Coach has opened a new outlet in Mallorca, enhancing its European presence with a focus on storytelling and luxury.
Hermès Doubles Down in Shanghai With Hermès in The Making and The Launch of Hermès Plein Air, Its First Skincare Foundation
Hermès launches its first foundation, Plein Air Luminous Matte Skincare Foundation, in Shanghai, marking a significant step in the brand's expansion into the skincare market.
AS CARIOCAS Brings Rio’s Borogodó to Samaritaine Paris With a New Pop Up on Rue De La Monnaie
Step into the world of creativity at AS CARIOCAS, where every visit is a chance to express yourself through personalized postcards.
Louis Vuitton Celebrates The Opening of Its New Monterrey Store at El Palacio De Hierro
The new store, located at José Vasconcelos No. 402, offers a broad selection of leather goods and personalized assistance.
Why Retail Brands Need Better Product Education Before the Sale
There is a gap in how most retailers think about the purchase journey. A tremendous amount of attention and budget goes into getting people to the product through search advertising, social media, influencer placements, and retargeting. Considerably less goes into…
Google Just Put Warby Parker and Gentle Monster on Its Face. Why Big Tech Cannot Sell Smart Glasses Without a Fashion Brand Attached
Meta's success with Android XR eyewear is paving the way for a new era in smart glasses. With companies like Warby Parker and Gucci joining the fray.