Bridal Retailer Launches Wedding Vendor Marketplace

the dress, and more ways to earn Diamond points. Pearl also addresses pain points and gaps in the market couples experience when planning their wedding.” The launch of Pearl is yet another digital solution from David’s Bridal in its strategic effort to respond to the evolving needs of the modern couple.

The platform not only meets couples where they are in their wedding planning journey but provides them with the tools they need from engagement to “I do” and beyond.

How it works: Leveraging the power of the David’s Bridal brand: With almost 300 retail locations, 2 million Diamond members, over 11,000 bridal stylists and alterations artisans, and a history of selling millions of stunning gowns, David’s has long been a trusted brand in the wedding industry and can help vendors grow their businesses and serve the modern brides.

Access to brides: Considering most brides already interact with David’s Bridal in their planning journey, vendors can now leverage this by showcasing their products, exclusive deals, and offerings on their web page within Pearl, enabling the bride to find the perfect partner to bring their dream day to life…