The leading DTC e-tailer for bridal gowns, bridesmaid dresses and accessories, Azazie, released its Q4 consumer data polling of more than 27,000 customers. The Aisle Report is Azazie’s record of consumer information and trends, the latest resource that is released on a quarterly basis.
Based in the tech capital of Silicon Valley, Azazie offers direct-to-consumer, high-quality, gowns at affordable prices. With 200+ bridal gowns and 400+ bridal party dresses in over 80 colors. Azazie is committed to body-positive fashion, offering all dresses from size 0-30, cut and sewn to order like expensive bespoke designs.
The data was collected from October 2022 through December 2022. Among the findings, the 2023 report confirmed:
- 71% of brides favor a nighttime ceremony with the after-party celebrations as opposed to a midday ceremony.
- Veils are still very much in style—a long veil is preferred by 67% of brides.
- Data from this poll revealed that invitation trends still gear towards old fashion with 48% using snail mail.
- Getting right to it: 50% of brides began their wedding planning in the same month they got engaged.
- Pinterest is the leading social platform when it comes to wedding inspiration—58% of brides use the image sharing and social media service to discover what they want for their special day.
- Bridesmaid dress colors included Dusty Blue, Ecalyptus and Black.
- Bride dress trends included sheer fabrics, bow details and Tulle gowns.
Although elopements and minimonies have been the topic of conversation to cut down wedding costs, 60% of brides chose to invite 100-200 guests. Budgeting has become more streamlined in recent years, but 56% had a wedding budget of $20,000 and above.
Current bridal fashion trends include white and neutrals for wedding décor aesthetic and keeping it simple to stick to one wedding dress for the day of celebration.
View and download the full Q4 results on The Aisle Report here.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.