Beauty brand, Loops has partnered with Target to expand their retail footprint that already includes Ulta Beauty and Nordstrom. Loops, as of Sunday is now available in over 1,500 Target stores, nationwide across the United States.
Founded in 2020 by Colin Peek, Tushar Adya and Aditya Julka, LOOPS is a lifestyle beauty brand redefining how modern people take care of themselves today – creating innovative, impactful, and clean products that reimagine personal “beauty habits”. Its collection of simply-formulated, highly effective face masks that are inclusive and clean are the foundation of the brand’s portfolio.
The brand ushered their brand into it’s next phase of growth by launching into the nation’s largest beauty retailer, Ulta Beauty. Starting August 1st 2022, the brand became available nationwide in 450 Ulta Beauty doors complemented by a campaign featuring Mendes in-store and online. LOOPS joined Ulta Beauty’s online assortment in December 2021 as part of SPARKED at Ulta Beauty, the retailers curated take on emerging beauty brands entering retail for the first time.
“We see our partnership with Ulta Beauty as the home for LOOPS as we explore global ambitions for our product portfolio that serves everyone. It’s an incredible time for our brand as we continue to build and grow together with several key initiatives and innovations planned for the rest of 2022 and into 2023″ says Colin Peek, Founder, and CCO of Syllable.
In 2020, Emily Ratajkowski joined LOOPS as Partner & Creative Director, her decorated career as an actress, cover star & model for some of the world’s biggest publications and brands has propelled Ratajkowski as global leader for beauty, cultural and fashion trends. The expansion within the skincare category and amplifying the brand’s lifestyle and social propositions will be driven by Ratajkowski’s creative vision.
“Emily is a global icon and revered tastemaker. We couldn’t be more excited to partner together around a vision, a concept, that lifestyle beauty is simply how modern people take care of themselves today, how they look and feel their best,” explains Colin Peek, Co-founder of Loops.
The new partnership mark a new chapter for LOOPS as the brand continues to expand its reach with a focused omnichannel strategy, and a celebrity partners to bring the next-gen beauty enthusiast further into the fold.