Azazie, a leading US-based direct-to-consumer bridal and special occasion dress brand, has recently expanded its product offerings to include footwear and bags, aiming to become a one-stop destination for bridal shopping. This strategic move appears to be a smart decision, as it allows customers to conveniently find matching accessories for their outfits, enhancing their overall shopping experience.
The company's new collection features 25 pairs of shoes and nine bags, designed to complement outfits for weddings, dances, and black-tie events. The shoes retail between $49 to $59, while the bags range from $29 to $49, offering affordable and beautiful options for customers. Azazie's Chief Marketing Officer, Ranu Coleman, expressed confidence that this expansion would improve the shopping experience on Azazie and solidify the brand as a one-stop-shop for every special occasion.
In addition to its wide range of bridal gowns and bridesmaid dresses, Azazie has also ventured into the shapewear category with the launch of Azazie Shapewear, a collection designed for every body type. This further demonstrates the company's commitment to size inclusivity and providing solutions for women to look and feel their best on their big day.
Azazie's focus on ethical production and size inclusivity has garnered high ratings from customers and review sites alike. By offering customizable gowns at affordable prices and expanding into complementary product categories, Azazie is well-positioned to disrupt the traditional bridal industry and cater to the evolving needs of modern brides and their bridal parties.
