Zalando Launches Virtual Fitting Room For Fashion Try-On

This innovative technology has already been tested in two successful pilots with selected items from Puma and Zalando‘s private label Anna Field, with more than 30,000 customers participating.

The virtual fitting room experience is expected to increase customer satisfaction, reduce returns, and provide valuable data for retailers to improve their product offerings and inventory management. Virtual fitting rooms offer numerous benefits for both customers and retailers.

For customers, they provide a convenient and efficient way to try on items without physically visiting a store or touching the products. This not only saves time but also reduces the stress associated with traditional shopping experiences.

Shoppers can see the size, style, and fit of an item before making a purchase, increasing the likelihood of finding the perfect fit and reducing the need for returns. From a retailer’s perspective, virtual fitting rooms can help drive sales and create a memorable customer experience…