Beauty BioTech Company Is On A Mission To Make Makeup Good For You And The Planet

“When we research and develop a new product, sustainability is built into the design process right from the start. This means we try to ensure all by-products are recycled or otherwise used. Take the anthocyanin fruit pigments as an example.

The waste fruit pulp left behind after the colour is extracted makes great food for microbes by a process called thermophilic aerobic digestion.

This turns the pulp into a powdery material full of plant nutrients that can be returned to the soil as fertiliser – back to where it came from.” We sat down with Anna for an exclusive interview at Beauty Connect West, to learn more about her nature-based clean beauty line… What does it mean to be a biotech company in the beauty sector?

How did you first become inspired to create Seeds of Colour? Biotechnology has long been acknowledged as key to the future of sustainable beauty. For beauty specifically, there’s lots for the industry to work on, like the use of enzymes and fermentation to create new ingredients and molecules…