One founder turned childhood memories and cultural pride into a skincare brand that captivated Shark Tank. Christina Funke Tegbe’s journey to creating 54 Thrones began with a deeply personal connection to her Nigerian heritage. Growing up in Texas, she experienced the transformative power of African beauty traditions through her family, especially the shea butter sent by her Nigerian aunt. This early exposure inspired her to launch a brand that would celebrate Africa’s rich botanical heritage and empower artisan cooperatives across the continent.
After a corporate career, Tegbe made a bold decision to cash out her 401 (k) and traveled across Africa, forging direct relationships with women-led cooperatives. Her vision was clear: to build a luxury skincare brand rooted in ethical sourcing, fair trade, and authentic African ingredients.
The Shark Tank Pitch
In Season 13, Tegbe pitched 54 Thrones to the Sharks, seeking $250,000 for a 10% stake, valuing her company…
at $2.5 million. She explained her niche: creating clean, chemical-free skincare products that support African communities. She had already gained traction with $500,000 in sales the prior year and upcoming launches in Sephora and Nordstrom.
Her pitch highlighted the brand’s unique sourcing and social mission, which resonated with the panel. The Sharks were impressed by her education, background, and the authenticity of her story. The negotiation that followed was tense and instructive for any entrepreneur.
The Deal and Negotiation Several Sharks bowed out for various reasons. Lori Greiner enjoyed the product but said she had a conflict of interest due to a similar investment and dropped out. Mark Cuban and Robert Herjavec also declined, citing concerns over valuation and fit.
Guest Shark Nirav Tolia expressed personal interest, referencing his family’s connection to the skincare industry and showing enthusiasm for the brand’s story and mission. He offered to split the investment with another Shark. Kevin O’Leary joined him, and together they proposed $250,000 for 20% equity, split between them…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.