DUER Scales Up Across Europe and U.S. Amid Surging Demand

Since launching in 2015, DUER has become a fast-growing brand to watch out of Vancouver, a global hub for performance and lifestyle brands.

With a partner network of 800 retailers worldwide, a strong ecommerce channel, and a growing fleet of branded stores, DUER has built a profitable business despite broader economic headwinds and is now entering its next phase of growth.

“Ten years ago, I set out to create clothing for people who wanted the comfort and performance and versatility of athleisure, but in an entirely different form,” said Gary Lenett, Founder of DUER.

“Not gym wear and not traditional jeanswear, but something in between, made using natural fabrics like denim that balance both style and function…