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Trends

Shopping and consumer trends daily in the retail industry, covering topics in business, luxury, beauty, fashion and lifestyle.

How U.S. Households Shop Across 39 Retailers Annually

How U.S. Households Shop Across 39 Top Retailers

The average U.S. household now shops across 39 unique retailers each year, with omnichannel shoppers spending nearly twice as much as single-channel shoppers, according to a 2025 report by Circana LLC. This shift underscores the evolving retail landscape, where consumers blend online convenience, in-store…

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