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63% of consumers favor purchasing on marketplaces over brand websites, report

In a new study, ChannelEngine's recently released "Marketplace Shopping Behavior Report 2025" delves deeply into emerging e-commerce trends, revealing a significant shift in consumer preferences.

Marketplace Shopping Behavior Report 2025
InsightsNews

63% of consumers favor purchasing on marketplaces over brand websites, report

In a new study, ChannelEngine’s recently released “Marketplace Shopping Behavior Report 2025” delves deeply into emerging e-commerce trends, revealing a significant shift in consumer preferences. The study’s pivotal insight: 63% of consumers now favor purchasing on marketplaces over brand-owned websites. Additionally, 47% of shoppers, product discovery starts on marketplaces rather than search engines like Google (24%)—a pivotal shift in consumer habits.

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