Retail

Diane von Furstenberg Embarks on an Eco-Luxury Journey with ReWrap

Diane von Furstenberg launched ReWrap with Archive in 2023, giving customers a route to buy and sell pre-owned DVF designs.

Published: May 12, 2023 1:43 PM Updated: Sep 3, 2026 7:49 PM

By Jeanel Alvarado

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Diane von Furstenberg Embarks on an Eco-Luxury Journey with ReWrap

Correction and archive context — September 3, 2026: Contradictory references to the discontinued DVF Link rental service have been removed. This article preserves the 2023 ReWrap announcement; it does not state current resale terms.

Diane von Furstenberg, the Belgian-born designer and businesswoman who invented the iconic wrap dress in the 1970s, has partnered with secondhand initiative called “ReWrap.” This resale program allows customers to shop archival DVF designs and buy or sell pre-owned goods.

Launched on Thursday, ReWrap is powered by the resale platform Archive and aims to give new life to beloved DVF pieces while allowing younger generations to discover styles from the past.

The resale strategy At launch, the program was described as a way for owners to list pre-owned DVF pieces and receive either cash or credit when an item sold. Those historical terms should not be assumed to apply today.

For a fashion house associated with a recognizable design such as the wrap dress, resale offers another way to introduce the archive to shoppers. It also creates a potential repeat-purchase relationship when a seller chooses brand credit.

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Diane von Furstenberg Embarks on an Eco-Luxury Journey with ReWrap

Diane von Furstenberg launched ReWrap with Archive in 2023, giving customers a route to buy and sell pre-owned DVF designs.

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