Victoria’s Secret is set to introduce a reimagined version of their iconic fashion show, focusing on a new generation of women from around the world. The revamped show will be streamed internationally and culminate in a live fashion event this fall. This transformation aims to celebrate the brand’s heritage while amplifying the vision of a new generation of artists through a worldwide platform.
The reimagined show, titled “The Victoria’s Secret World Tour,” will be presented as a feature-length film that unites fashion, film, art, and culture. It will showcase dynamic global creatives, top supermodels, and musical talent. Centered on emerging global trailblazers from various artistic disciplines, the show aims to champion women’s voices, perspectives, and experiences, reflecting the brand’s ongoing commitment to empowering women.
“We are excited to introduce a completely reimagined version of the fashion show, while bringing back the very best of entertainment and fashion our customers have been asking for. We’re celebrating the iconic heritage of the brand through a new generation of artists, and we can’t wait to amplify their vision through our worldwide platform,” said Chris Rupp, Chief Customer Officer at Victoria’s Secret & Co in a press release.
The film will take audiences behind the scenes with the VS20, a group of 20 innovative global creatives who will conceive four fashion curations from the vibrant cities of Bogota, Lagos, London, and Tokyo.
The global creatives featured within the VS20 include:
- BOGOTA: Melissa Valdes – Fashion Designer, Cristina Sánchez Salamanca – Filmmaker, Lorena Torres – Painter, Piscis – Dancer & Choreographer, Goyo – Musician
- LAGOS: Bubu Ogisi – Fashion Designer, Korty – Filmmaker, Eloghosa Osunde – Artist, Ashley Okoli – Artist, Wavy The Creator – Multifaceted Creative
- LONDON: Supriya Lele – Creative Director & Designer, Margot Bowman – Filmmaker, Ebun Sodipo – Artist & Writer, Michaela Stark – Lingerie Designer & Artist, Phoebe Collings – Artist
- TOKYO: Jenny Fax – Fashion Designer, Umi Ishihara – Filmmaker, Kaito Itsuki – Painter, Aoi Yamada – Body Artist, Kom-I – Artist
These creatives, hailing from the fields of fashion, film, design, music, and visual arts, will have the freedom to conceptualize, produce, and stage a collection that is entirely their own. They will showcase their work alongside iconic custom Victoria’s Secret designs, offering a fresh and bold perspective on the brand’s transformation.