Fabletics Co-Founder Kate Hudson Announces Transition to Advisory Role

Eight years after co-founding and serving as the public face of Fabletics, Fabletics Co-Founders Kate Hudson, Adam Goldenberg and Don Ressler today announced Hudson’s long-planned transition from principal face of the brand to an advisory role. Since its founding in 2013, Fabletics has been the industry-defining leader in activewear through its mission to build a lifestyle company centered on inclusivity and community.

Eight years since its inception, the Company has built a loyal community of over 2 million active members, globally expanding its product category offerings in women and men’s activewear, opening community focused retail stores, and more. As the company charts its next chapter and continued growth, Kate will continue to bring her expertise to Fabletics as a strategic advisor and remains a shareholder in the company.

“When we first started out, the challenge was to build a successful company which filled the void in the market for premium quality, fashion-forward activewear at affordable prices, while staying true to our social values of inclusivity and community building, promoting a healthy lifestyle and sustainability,” said Hudson.

“I am extremely proud of what we have accomplished. How we have grown Fabletics—with more product categories and collaborations, expansion into menswear, retail stores, a fitness app, international expansion, all while becoming more sustainable and eco-friendly—is truly incredible. As my role becomes less focused on being in front of the camera to becoming more of a strategic advisor, my passion for and investment in our mission is as strong as day one.”

Today, Fabletics has achieved massive success as a global lifestyle brand that’s attracted a fervent community. Launched as a US-based eCommerce platform, Fabletics’ innovative VIP membership model currently serves 2.3 million engaged members. Fabletics has expanded far beyond digital, operating 73 tech-enabled retail stores across the United States, as well as both a mobile shopping app and its Fabletics FIT app. The Company also operates eCommerce sites in eight western European countries, and two European stores in Berlin and London. 

“Together with Kate’s inspiration and vision, we reimagined the entire activewear category,” said Adam Goldenberg, Chief Executive Officer of Fabletics. “Fabletics has become a category-leading brand with more than two million members and a promising future ahead. I am very proud of the company that we have built with Kate and am thankful for her continued dedication to the brand.”

In addition to Fabletics, Hudson continues to incubate and build mission driven start-ups including IN BLOOM and King St. Vodka. Hudson’s charitable and humanitarian affiliations include the United Nations World Food Programme, The Hawn Foundation’s MindUP, Baby2Baby, Operation Smile, and numerous other organizations dedicated to protecting the rights and well-being of women and children and education around the world.


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