Skechers, The Comfort Technology Company™, has recently transitioned its operations in the Philippines from a third-party distributor, Trendworks International, to Skechers USA Philippines Inc., a wholly-owned subsidiary of Skechers U.S.A., Inc. This strategic move aims to maximize the brand’s growth prospects in the region.
David Weinberg, Chief Operating Officer of Skechers USA, Inc., believes that the Philippines holds immense potential for Skechers. With a dedicated team focused on growth and delivering the integrated capabilities of Skechers, this step is expected to accelerate the brand’s potential in the region. Skechers’ appealing lifestyle collections, groundbreaking comfort innovations, and corporate support are anticipated to make the Philippines a key market for the company in Southeast Asia.
Suzette Pasustento, Country Manager for Skechers USA Philippines, shares that with this new dedicated approach, they will be able to reach more of the 100 million men, women, and children in the country and offer them a wider selection of Skechers products through expanded channels. The brand is currently in the first phase of reestablishing itself in the market, which includes setting up new offices in Manila, implementing a distribution center, and opening their first new store. In 2022, Skechers plans to introduce new product categories, open more retail locations, expand their door count with new retailers, and launch a comprehensive marketing campaign.
Skechers USA Philippines, Inc. is operated by Skechers USA, Inc., a Southern California-based Comfort Technology Company that designs, develops, and markets a diverse range of lifestyle and performance footwear, apparel, and accessories for men, women, and children. The company’s collections are available in the United States and over 170 countries and territories via department and specialty stores, as well as direct to consumers through 4,170 company and third-party-owned retail stores and e-commerce websites.
As part of the brand’s expansion, a full range of Skechers’ lifestyle and performance footwear and apparel will be available in its retail stores, including the recently opened location in Alabang Town Center and another in Ayala Malls Manila Bay. Another 10 to 12 additional concept stores are planned for the first half of 2022. Skechers will also be available in key department and specialty stores, including Planet Sports and The SM Store.