Fabletics, a popular activewear brand, has recently debuted its first-ever lifestyle collection called Velour, with actress and singer Vanessa Hudgens as the face of the marketing campaign.
Launched on December 1, 2021, the Velour collection draws inspiration from the retro-chic fashion of the 1970s, featuring a range of mix-and-match pieces in five colors, designed to redefine loungewear. The 32-item collection includes best-selling styles and new silhouettes such as onesies, bodysuits, biker shorts, high-waist bottoms, and wide-leg jumpsuits.
Made with lightweight, soft fabrics that resemble velvet, the Velour line aims to strike the perfect balance between comfort and style. Vanessa Hudgens expressed her excitement about being part of the campaign, stating that the Velour collection is so incredible that it changes her entire vibe when she puts it on.
Felix del Toro, Fabletics‘ chief merchandise and design officer, highlighted the unique elements of the collection, such as the Velour biker short, which has not yet been introduced to the market.
Following the successful launch of Fabletics Lounge, the brand continues to incorporate lifestyle pieces into its current offerings, confident that consumers will love the look and feel of Velour.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.