Fabletics today introduced Velour with it-girl Vanessa Hudgens as the face of the marketing campaign. Velour is the brand’s first-ever lifestyle collection, offering a nod to the past with retro-chic pieces inspired by the fabric’s 1970’s roots.
“This Velour collection is so incredible that when I put it on, my entire vibe changes,” said Vanessa Hudgens. “The pieces are so fun – fun to touch, fun to wear and definitely fun to style. Each look is bold, colorful, exciting – and best of all, comfortable. I was beyond ecstatic when Fabletics approached me about being the face of this campaign, and even more excited when I saw the pieces in person. Once you feel this Velour fabric, you’ll never want to wear anything else. The brand has reinvented Velour for today’s modern woman.”
Velour by Fabletics is available now on http://www.fabletics.com
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.