Fabletics today introduced Velour with it-girl Vanessa Hudgens as the face of the marketing campaign. Velour is the brand’s first-ever lifestyle collection, offering a nod to the past with retro-chic pieces inspired by the fabric’s 1970’s roots.
“This Velour collection is so incredible that when I put it on, my entire vibe changes,” said Vanessa Hudgens. “The pieces are so fun – fun to touch, fun to wear and definitely fun to style. Each look is bold, colorful, exciting – and best of all, comfortable. I was beyond ecstatic when Fabletics approached me about being the face of this campaign, and even more excited when I saw the pieces in person. Once you feel this Velour fabric, you’ll never want to wear anything else. The brand has reinvented Velour for today’s modern woman.”
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.
