FENDI x SKIMS: The Collaboration Of The Year Opens On Beverly Hills Rodeo Drive
Fendi and Skims have joined forces to launch a limited-edition capsule collection, celebrating their collaboration with a pop-up boutique on Rodeo Drive in Beverly Hills.
Hi, I'm Jeanel Alvarado! I have over 15 years of…
Fendi and Skims have joined forces to launch a limited-edition capsule collection, celebrating their collaboration with a pop-up boutique on Rodeo Drive in Beverly Hills. The Fendi x Skims pop-up opened on November 9th and will run until November 28th at 323 Rodeo Drive, Beverly Hills, California 90210. The collection is also available at fendiskims.com and select Fendi stores and retailers globally.
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The pop-up boutique spans 1,205 square feet and showcases the co-branded capsule of shapewear, body-snatching leather dresses, embossed undies, loungewear, and accessories. The space is designed to embody the palette of the collection, featuring neutral tones accented with bold colors like neon purples and pinks. The installation embraces the neutral tones and bold purple hues highlighted in the collection through the use of light, offering a variety of inclusive sizing for clothing, shapewear, and accessories.
The Fendi x Skims collection sold out much of its inventory within 24 hours, reportedly raking in $1 million in profits within the first minute of its release. The line features form-fitting silhouettes and bonded leather dresses in neutral tones, pink, and black, with products ranging from $100 to $4,200.
The collaboration between Fendi and Skims pushes creative boundaries and challenges traditional design conventions. Inspired by sketches from an archival Fendi collection initially presented by Karl Lagerfeld in 1979, the capsule collection combines the focus on fit and form that Kim Kardashian's Skims is known for, creating a wardrobe for the modern Angelena.
Customers who won't get a chance to check out the Rodeo Drive Fendi x Skims pop-up can visit boutiques located in various cities worldwide, including Seoul, Singapore, Melbourne, Sydney, Bangkok, London, Dubai, Las Vegas, New York City, Miami, Toronto, and Tokyo.
Hi, I'm Jeanel Alvarado! I have over 15 years of expertise as a Marketing Manager, E-Commerce Strategist and Retail Consultant. I track, evaluate and forecast data-driven market trends, shopping habits and help develop retail strategies to drive customer acquisition and sales. With my Bachelor of Commerce Degree in Marketing, minor in Real Estate and my life experience as former Senior Managing Director at the University of Alberta School of Business, School of Retailing. My insights have been featured in TIME, Entrepreneur, Nasdaq, Shopify, US Chamber of Commerce, HubSpot, US News, The Sun, Glossy, Betches, AftoTech, Footwear News, Luxury Daily, BestLife, Pissed Consumer, LuxePack, Consumer Affairs, The Daily Wire, The Current, GoBanking Rates, Bustle, Colliers’s Retail:Recorded podcast, and many more!