Rihanna Open Savage X Fenty Storefronts in 5 Cities

The announcement was made on January 7th via Rihanna’s personal Instagram account, where she expressed her excitement for the upcoming launch. The Las Vegas store is set to open first, followed by the other locations in early 2022.

Although exact store locations and launch dates have yet to be disclosed, fans are eagerly awaiting more details on the @savagexfenty Instagram feed. Savage X Fenty, founded by Rihanna in 2018, is an inclusive lingerie brand that caters to all body types, offering sizes ranging from XS to 4XL.

Initially starting as an online-only brand, the debut collection sold out within a month of its launch on May 11, 2018. The brand has since expanded its presence with a pop-up shop in Brooklyn, New York, and now aims to provide a fuller expression of its offerings through these new retail locations.

The upcoming stores will feature the brand’s Fit Xperience technology, allowing customers to find their perfect fit while shopping in person. With neon-lit store facades, pops of color, and lingerie-clad mannequins, the Savage X Fenty retail spaces promise to deliver an immersive and exciting shopping experience for fans…