Rihanna, the global superstar and entrepreneur, has announced the opening of five Savage X Fenty retail stores across the United States in 2022. The first five locations were in Las Vegas, Los Angeles, Houston, Philadelphia, and Washington D.C. Since then, the brand has expanded further, with six new stores opening in Chicago, Illinois; Long Island, New York; Atlanta, Georgia; Detroit, Michigan; St. Louis, Missouri; and Newark, Delaware. As of now, Rihanna’s wildly popular Savage X Fenty has a total of 11 stores worldwide.
The announcement was made on January 7th via Rihanna’s personal Instagram account, where she expressed her excitement for the upcoming launch. The Las Vegas store is set to open first, followed by the other locations in early 2022. Although exact store locations and launch dates have yet to be disclosed, fans are eagerly awaiting more details on the @savagexfenty Instagram feed.
Savage X Fenty, founded by Rihanna in 2018, is an inclusive lingerie brand that caters to all body types, offering sizes ranging from XS to 4XL. Initially starting as an online-only brand, the debut collection sold out within a month of its launch on May 11, 2018. The brand has since expanded its presence with a pop-up shop in Brooklyn, New York, and now aims to provide a fuller expression of its offerings through these new retail locations.
The upcoming stores will feature the brand’s Fit Xperience technology, allowing customers to find their perfect fit while shopping in person. With neon-lit store facades, pops of color, and lingerie-clad mannequins, the Savage X Fenty retail spaces promise to deliver an immersive and exciting shopping experience for fans.
In addition to the initial five locations, Savage X Fenty is also planning to expand to six more cities, including Chicago, Atlanta, Detroit, St. Louis, Long Island (New York), and Newark (Delaware).
