Gisele Bündchen, the renowned Brazilian supermodel, has made a triumphant return to the world of fashion by starring in the Louis Vuitton x Yayoi Kusama 2023 campaign. This marks her first modeling gig since finalizing her divorce from Tom Brady. The campaign celebrates a capsule collection with Japanese artist Yayoi Kusama, who is known for her whimsical artworks incorporating polka dots and charming pumpkins.
The Louis Vuitton x Yayoi Kusama campaign features a series of black and white images showcasing supermodels such as Gisele Bundchen, Anok Yai, Karlie Kloss, Bella Hadid, Natalia Vodianova, and Christy Turlington. These captivating images are adorned with colorful dots, adding a vibrant touch to the monochromatic photographs. Famed photographer Steven Meisel captured the studio images, which include Gisele posing topless with a monogrammed Louis Vuitton bag covering her chest and another bag placed on her legs.
This collaboration between Louis Vuitton and Yayoi Kusama began in 2012 when Kusama refashioned the iconic Louis Vuitton trunk with her signature spots. The partnership has since flourished, with Kusama’s artistic philosophy and thoughts being shared with people all over the world through these unique collaborations. In this latest collection, Kusama has decorated Louis Vuitton’s classic pieces with her iconic polka dots, giving the House’s monogram a freshly-painted look.
The capsule collection includes bags adorned with metallic balls or painterly dots in various colors, belts, scarves, pajama separates, and tops. Each piece captures Kusama’s iconic polka dot motif in exquisite detail, reflecting the shared admiration for creativity and craftsmanship between the artist and the luxury fashion house.
In addition to Gisele Bündchen, the campaign also features other prominent models like Bella Hadid, Karlie Kloss, Christy Turlington, Devon Aoki, Natalia Vodianova, and Liya Kebede. The collection marks the second collaboration between Louis Vuitton and the celebrated Japanese artist, blending their creativity, audacity, and craftsmanship to create a truly mesmerizing collection.
Gisele Bündchen’s success in the modeling industry can be attributed to her dedication, career planning, hard work, and surrounding herself with trustworthy people. With her return to modeling in the Louis Vuitton x Yayoi Kusama campaign, she continues to prove that it takes more than just a pretty face to become one of the most important models of all time.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.