Holiday Shopping Outlook 2023, Consumer Index Report

The FCI, now in its 13th edition, provides valuable insights into changing consumer sentiment and behaviors across various timeframes and markets. It identifies emerging consumer segments and tracks their evolution, offering a unique perspective on the future of consumerism.

The current economic climate, characterized by inflation and high-interest rates, significantly impacts US consumers’ spending habits as they approach the holiday season.

The Affordability First segmentation of US consumers continues to take the top spot (36%, increasing 10% points since October 2022), while Experience First has seen a momentous decline compared with the last festive season (12% of consumers surveyed, decreasing 11% points since October 2022), falling behind consumers in the Health First (26%), Planet First (14%) and Society First (12%) segmentations.

The study found that many consumers are increasingly concerned about the rising cost of groceries. This concern creates new opportunities for emerging brands and private labels to make their mark in consumers’ homes…