The Bay and River Island—an international fashion leader hailing from London’s High Street, announce a partnership that will bring the coveted fashion label directly to Canadian consumers.
Shoppers will discover the British retailer’s women’s and men’s fashion on TheBay.com, with collections arriving in select Hudson’s Bay stores this spring. The assortment is available in sizes up to 18 and arrives as The Bay is rapidly expanding its Next Gen offering for Millennial and Gen-Z shoppers, its fastest-growing customer demographic.
“The Bay’s assortment is evolving to deliver sought-after brands for style-driven Canadians,” says Laura Janney, Chief Merchant at The Bay. “River Island connects attainable price points with an aspirational aesthetic and we know our younger customers will find on-trend and affordable pieces that suit their taste and lifestyle.”
Theodore Sheppard, River Island’s Head of International Development says, “We are excited to be launching River Island through such a well-respected partner, The Bay. Through this collaboration, we aim to bring River Island’s stand out fashion to a new group of customers in Canada”.
For women, the River Island collection debuts with an edited array of elevated basics, including distressed denim, shackets, sweaters, and cozy loungewear. As well, the assortment offers style-seekers with party-ready statement pieces including asymmetrical cut-out jumpsuits and tops, fringed sequin mini skirts and shirts, off-shoulder dresses and everything in between.
The menswear collection includes elevated slim-fit cotton polos, quilted jackets, shepherd’s check sweaters and tees, joggers and a variety of denim styles and fits. There are more than 200 styles available to shop now on TheBay.com.