Influential High Street Brand River Island Launches at The Bay in Canada

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The Bay and River Island—an international fashion leader hailing from London’s High Street, announce a partnership that will bring the coveted fashion label directly to Canadian consumers.

Shoppers will discover the British retailer’s women’s and men’s fashion on TheBay.com, with collections arriving in select Hudson’s Bay stores this spring. The assortment is available in sizes up to 18 and arrives as The Bay is rapidly expanding its Next Gen offering for Millennial and Gen-Z shoppers, its fastest-growing customer demographic.

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