House of CB is a designer brand that has gained notable recognition in the fashion industry since it was founded by Conna Walker in 2010. Initially launched as a reselling venture on eBay, the brand quickly evolved into a globally recognized luxury fashion house, specializing in form-fitting, detailed women's clothing. Today, House of CB is headquartered in London and boasts over 40 retail locations worldwide.
As of 2025, House of CB achieved $15-$25 million in revenue and has garnered a substantial following. This is impressive for a relatively young brand but still modest compared to industry giants. House of CB's garments are frequently worn by high-profile celebrities such as Beyoncé, Gigi Hadid, Lady Gaga, Jennifer Lopez, and the Kardashians, further amplifying the brand's designer status. This level of celebrity endorsement has positioned House of CB alongside other luxury and high-end brands.
The Evolution of House of CB
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House of CB’s journey from an eBay reseller to a global luxury brand is a testament to its innovative approach and keen understanding of modern fashion trends.
- Founding and Early Growth: Conna Walker launched the brand in 2010, initially reselling vintage clothing on eBay. Recognizing the demand for high-quality, form-fitting designs, she transitioned to creating her own collections.
- Celebrity Endorsements: House of CB’s garments have been worn by high-profile celebrities such as Beyoncé, Gigi Hadid, Lady Gaga, Jennifer Lopez, and the Kardashians. These endorsements have significantly boosted the brand’s visibility and credibility.
- Global Expansion: House of CB has established a strong international presence with over 40 retail locations worldwide and a robust e-commerce platform.
This success can be attributed to their strategic use of social media and influencer partnerships. As of 2025, they had 5 million followers on Instagram, driving a consistent monthly growth rate of 2.71% in social media engagement. Their targeted demographic primarily includes women aged 25-34, with a significant 83.68% of their audience being female.
Comparison to Industry Giants
While House of CB is making waves, it still operates on a smaller scale compared to luxury fashion giants.
- Louis Vuitton: Louis Vuitton, the leading luxury fashion brand under LVMH, has surpassed $15 billion annually with a brand value exceeding $17 billion. Other top players include Kering, which owns brands like Gucci and Balenciaga, and companies such as Ralph Lauren and PVH, known for Calvin Klein and Tommy Hilfiger. (source: Forbes).
- Kering: The parent company of Gucci and Balenciaga, Kering reported revenues of €20.35 billion in 2023 (source: Kering Annual Report).
- Ralph Lauren and PVH: These companies, known for brands like Calvin Klein and Tommy Hilfiger, also dominate the luxury and premium fashion markets.
The global luxury fashion market is projected to grow by 10.10% from 2024 to 2029, reaching a market volume of $33.03 billion by 2029. While House of CB may not yet rival these established brands in market share, its continued growth and strong market presence demonstrate its potential to become a major player.
Strategic Use of Social Media and Influencer Marketing
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House of CB’s success can be attributed to its strategic use of social media and influencer partnerships.
- Instagram Dominance: With 5 million followers on Instagram, the brand has cultivated a highly engaged audience. Its visually appealing feed showcases its latest collections, celebrity endorsements, and behind-the-scenes content.
- Influencer Collaborations: House of CB frequently partners with influencers and fashion bloggers to promote its products, leveraging their reach to attract new customers.
- User-Generated Content: The brand encourages customers to share photos of themselves wearing House of CB outfits, creating a sense of community and authenticity.
Future Outlook
House of CB’s future looks promising, with several factors contributing to its continued growth:
- Expansion into New Markets: The brand is exploring opportunities in emerging markets, including Asia and the Middle East.
- Product Diversification: House of CB is expanding its product range to include accessories, footwear, and bridal wear.
- Sustainability Initiatives: The brand’s commitment to sustainability will likely resonate with environmentally conscious consumers.
Conclusion
House of CB has carved out a unique niche in the luxury fashion industry, combining celebrity endorsements, social media savvy, and a focus on form-fitting detailed designs. While it may not yet rival industry giants like Louis Vuitton or Gucci, its rapid growth and strong market presence demonstrate its potential to become a major player.
