Canadian intimates and activewear leader Knix celebrates a new chapter with its Active collection and the “Better Than Ever” campaign, featuring Grammy-nominated artist and Tony Award winner Nicole Scherzinger. This partnership highlights innovation, empowerment, and Knix’s ongoing mission to support women at every stage.
CloudCut Fabric and Performance
The collection introduces Knix’s new CloudCut fabric, designed for versatile transitional apparel, effortlessly blending minimalist style with performance comfort. This innovation supports “lounging, layering to and from the gym, or tackling a busy day,” ensuring each style is “built to perform as well as it looks, delivering both form and function”.
Also included are HiTouch leggings, strappy bras, workout tops, mesh details, and cut-outs. The line features oversized and cropped hoodies, joggers, jackets, bombers, active tops, sports bras, and leggings in sizes XS to 4XL across a range of colors.
Nicole Scherzinger: Living Stronger
Nicole Scherzinger shares, “This campaign is very meaningful to me, and working with Knix feels especially aligned. I have never felt stronger physically, mentally, or spiritually, and I know I’m just getting started. I’m proud to partner with Knix to celebrate this universal idea of strength and to showcase the latest collection—as someone who lives in activewear, this is some of the best product I have ever tried!”
Knix founder Joanna Griffiths adds, “With this collaboration, we set out to create a collection that meets women exactly where they are—strong, dynamic, and constantly moving. Every piece is built for comfort, performance, and versatility. Having Nicole bring her energy to this campaign as she reaches new heights in her career is the perfect reflection of what this collection is all about—feeling better than ever, no matter your phase in life”.
Activewear for Every Body
Inclusivity is at the heart of the Knix Active collection, with every piece available in sizes XS to 4XL. The brand’s commitment to body diversity and confidence means that everyone can find a fit that supports their unique movement. The broad color range and style options—from oversized hoodies to high-rise leggings—allow layering, mixing, and matching for whatever the day (or workout) requires. As Joanna Griffiths explains, “We set out to create a collection that meets women exactly where they are—strong, dynamic, and constantly moving.” This sense of versatility and inclusivity is why Knix continues to lead in activewear innovation.
Knix’s Technical Heritage
Knix first launched sports bras in 2018 with the Catalyst Sports Bra, proven to outperform competitors for bounce rate reduction, according to third-party testing at the University of Portsmouth. In 2021, Knix expanded activewear alongside supermodel Ashley Graham, applying expertise in “bra engineering and functional fabrics to deliver technical products that combine fashion, function and fit”.
Retail Growth and Reach
The collection arrives immediately after Knix’s first store opening in New York City, at 242 Lafayette Street in SoHo. More locations are set to open across North America through 2025 and 2026. Early access began September 9, 2025, with the official launch on September 11, 2025.
Knix: Brand Legacy
Founded by Joanna Griffiths in 2013, Knix leads in redefining intimates and activewear. The brand is recognized for “innovation, inclusivity, and a commitment to breaking boundaries”—from leakproof underwear to reinventing wireless and underwire support. Each product is engineered for “function, comfort, and style,” spanning bras, swim, shapewear, loungewear, and everyday essentials.
