José Antonio Ramos Calamonte

Early Life and Career A Spanish national, Ramos Calamonte holds a double degree in Business Administration and Law from Comillas Pontifical University and an MBA from the MIT Sloan School of Management.

After beginning his career at McKinsey & Company, he held senior roles at Inditex (Zara), Esprit, and Carrefour Spain, later serving as CEO of Salsa Jeans until 2021.

Career at ASOS Ramos Calamonte joined ASOS as Chief Commercial Officer in January 2021, where he quickly drove a reorganization of buying, merchandising, and product innovation.

By June 2022, as CEO, he unveiled a game plan centered on: Renewing the commercial model and inventory management: Shortening buying cycles, curating assortments, and pivoting from excessive discounting to higher full-price sell-through…