Luxury Skiwear Market Soars as Cordova Leads Alpine Trend

Cordova, known for its fitted waists, retro-inspired lines, and performance fabrics, is experiencing surging popularity. Specialty retailer Saint Bernard has emerged as a major sales driver for Cordova’s ski collection throughout summer and early fall 2025.

This retail push aligns with Luxury Market Research findings showing 55% of consumers are interested in eco-friendly apparel—accelerating sustainable material initiatives across the sector. Direct sales via Cordova’s website have strengthened, bolstered by demand for “hero” pieces such as the OTB Suit and technical base layers.

Data from Market Research Future shows the luxury ski wear market is forecasted to grow at 8.5% annually through 2032, with jackets comprising 40% and pants 35% of total sales.

Cordova’s designs have earned praise from Vogue and Harper’s Bazaar for their James Bond-inspired glamour and use of OEKO-TEX certified materials along with recycled insulation…