Inspired by Madam C.J. Walker, MADAM launched by the great-great-granddaughter of entrepreneur and pioneer Madam C.J. Walker – A’Lelia Bundles.
MADAM by Madam C.J. Walker is an accessible brand that evokes the memory of America’s first female self-made millionaire. Ms. Bundles joined Walmart and Sundial Brands in launching the new line.
“It is so gratifying to me that Madam C.J. Walker’s original vision is being revived through this partnership between Sundial, Shea Moisture and Walmart. These teams are lifting up Madam Walker’s legacy in a way that celebrates textured hair and empowers women,” said A’Lelia Bundles.
“I am thrilled that MADAM by Madam C.J. Walker is in more than 3000 Walmart stores and that the line is accessible and affordable. I hope that every time someone twists off the top of a jar to style their hair or their daughter’s hair, they might be thinking about Madam Walker and be inspired.”
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.