Beauty

Beauty Industry Blog  · CEO · Industry News & Trends ·  Brick-and-Mortar · E-commerce and Click · Customer Behaviour · Data & Analytics · Store · Marketing.

Ceremonia Unveils Hair Care Line at Sephora

The Latinx-owned hair care brand, Ceremonia has made history by becoming the first of its kind to be sold at Sephora.

House of M Beauty Secures $2 Million For Retail Expansion

The luxury saffron-infused skincare brand, House of M Beauty founded by Vietnamese immigrant Anne Oliver in 2019, has successfully raised $2 million in just two months.

Editor-Approved 456 Skin Personalized Skincare For Melanin Skin Backed By Phototype Science

A science-backed skincare brand that has garnered five star reviews for its innovative approach to creating customized skincare, 4.5.6 Skin is addressing the unique needs of melanin-rich skin.

Saint Jane Beauty Review: Luxury Sun Ritual Sunscreen

When it comes to choosing the best sunscreen, dermatologists recommend various brands such as Neutrogena Ultra Sheer Dry Touch Sunblock, Re’equil Oxybenzone and OMC Free Sunscreen, and La Shield Sunscreen Gel.

Clinique Launches Virtual Lab Designed To Be Mobile-First

Clinique, a renowned skincare and cosmetics brand, has taken a bold step into the digital world by launching The Clinique Lab, an immersive virtual retail experience that combines elements of gaming, education, and personalization.

Winky Lux Expands Into Canada at Shoppers Drug Mart

Winky Lux, a popular beauty brand known for its fun and innovative products, has recently expanded into Canada through a partnership with Shoppers Drug Mart, the country’s leading health and beauty retailer.

Bobbi Brown left Estée Lauder to launch a startup

Legendary makeup artist and entrepreneur Bobbi Brown revolutionized the beauty industry with her eponymous makeup line, which she sold her brand to Estée Lauder in 1995 for a reported $74.5 million.

Walmart Launches Affordable Clean Beauty Products

Walmart has recently launched a clean beauty platform called “Clean Beauty at Walmart” to cater to the growing demand for products that align with customers’ values.

Jessica Alba's The Honest Company Sales Growth Plateau

The Honest Company, a consumer products company founded in 2012, has recently reported struggling sales and financial challenges.

How Spraise Founder Dominique Boseman Launched Into JCPenney

Dominique Covington Boseman, a former human rights attorney, turned her passion for helping people into a quest to create beauty products “without sacrifice” for women of color.

Vanessa Hudgens Relaunches KNOW Beauty As Sole CEO

Vanessa Hudgens, the talented actress known for her role in Disney’s High School Musical, is making a fresh start with her beauty brand, with a complete rebrand and launch of KNOW Beauty.

Lime Crime Launches Into Sally Beauty Stores

Lime Crime, a cosmetics and hair color brand known for its bright, neon, and alternative makeup products, has recently expanded its presence in the beauty industry by launching its makeup line into Sally Beauty stores.

Glossier Expands Executive Team, Chief Commercial Officer

Glossier, a popular beauty brand, has recently revamped its executive team to better position the brand for market opportunities in 2023.

Droplette Micro Infuser Delivers Ingredients Deep Into Your Skin

The Droplette Micro Infuser Device is a groundbreaking innovation in the world of skincare, offering a contactless and needle-free solution for delivering active ingredients deep into the skin.

Richualist Launches 'The Mint' An All-In-One Beauty Tool For Textured Hair

Introducing The Mint by Richualistâ„¢, a revolutionary beauty tool designed specifically for textured hair. Launched in February 2023 by founder Dawn Myers, an attorney-turned-entrepreneur, recognized the need for a better solution to care for and manage textured hair styles.

Rare beauty case study Selena Gomez in Sephora

Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly launched cosmetics brand Rare Beauty has taken the beauty industry by storm.

IPSY Case Study: The Power of Influencer Marketing and Content Creation

Influencer marketing has become an essential tool for brands looking to connect with potential customers and build a loyal following.

Sephora and TikTok Launch Content Creator Program for Rising Beauty Brands

Sephora, TikTok, and Digitas have collaborated to create the Sephora x TikTok Incubator Program, which is designed to help newly founded beauty brands navigate the field of creator content.

Fiona Chan, Founder of Youthforia Interview

The brainchild of Fiona Chan, Youthforia is all about empowering young women to feel confident and beautiful in their own skin.

Soteri Skin's Groundbreaking Patent Provides Fast Relief for Chronic Skin Conditions

Soteri Skin is the first and only product proven to provide long-lasting relief for eczema and other chronic skin conditions.