Lime Crime Launches Into Sally Beauty Stores

  View this post on Instagram   A post shared by LIME CRIME (@limecrimemakeup) The expansion of Lime Crime’s makeup products into approximately 2,500 Sally Beauty stores across the U.S. and Canada is expected to result in a 56% increase in overall business with the beauty retailer.

Lime Crime already sells a variety of its hair dyes at Sally Beauty, and the brand’s DIY hair color has proven to be a good fit for the store’s unique customer profile over the past two years.

View this post on Instagram   A post shared by LIME CRIME (@limecrimemakeup) In addition to its direct-to-consumer website, Lime Crime also sells its products through major retailers such as Target and Walmart.

The brand entered these mass retailers a little over a year ago, but Blieden is particularly excited about expanding Lime Crime’s offerings to Sally Beauty’s customers, who are passionate and knowledgeable about color…