Fast fashion retailer, Primark is set to expand its presence in Italy with an ambitious plan to open five new stores across the country. This expansion represents a significant investment of €50 million and will increase Primark's total number of stores in Italy to 20. The news has generated excitement among Italian shoppers and fashion enthusiasts who have come to appreciate Primark's blend of the latest trends and everyday essentials at affordable prices.
The British food processing company Associated British Foods (ABF) owns Primark, which has established itself as a major player in the retail sector since its inception in Dublin, Ireland, in 1969. With a target audience primarily consisting of females aged 17-24, depending on the platform, Primark has also been developing its Primark MAN subsidiary to strengthen its offerings for male customers.
The new stores are slated to open in Turin, Livorno, Cosenza, Salerno, and Genoa, with each location bringing something unique to the table. Notably, these will be the first Primark outlets in Italy to feature self-service checkouts, a nod to the brand's commitment to innovation and customer convenience. The expansion is expected to create 600 new jobs, contributing to local employment and community growth.
Subscribe to RetailBoss for free
Sign up here to get the latest news updates straight into your inbox
Luca Ciuffreda, Primark Italy’s director, attributes the brand's popularity in Italy to its ability to provide fashion-forward products at prices that allow everyone to participate in the fun of fashion. In line with their sustainability efforts, Primark has reported that 55% of the clothing sold this year contained recycled or more sustainably sourced materials, showing a significant increase from the previous year.
The design of the new stores will draw inspiration from the latest retail innovations, Italian style, and architecture. They will feature LED lighting and other eco-friendly initiatives, aligning with Primark's goal to transition all its clothes to the Primark Cares label by 2030 while maintaining its value pricing.
Primark's expansion in Italy is part of a broader strategy to grow its international footprint, with plans to reach 530 stores by the end of 2026. The retailer currently operates over 400 stores across various countries, including the United Kingdom, Spain, the Netherlands, Portugal, Germany, Belgium, Austria, France, the United States, Slovenia, Poland, Czech Republic, Romania, Hungary, and Slovakia.
As we look forward to the opening of these new stores in 2024, it's clear that Primark is not only enhancing its retail landscape in Italy but also setting a precedent for sustainable and affordable fashion worldwide. Keep an eye out for the grand openings in Turin, Livorno, Cosenza, Salerno, and Genoa, as Primark continues to bring its unique blend of style, value, and sustainability to more customers across the globe.
