Why ASOS is ditching diversity targets in bonus scheme

profits, 35% on adjusted free cash flow, and the remaining 25% on strategic/ESG factors. This shift in focus reflects Asos’s urgent need to prioritize financial recovery and growth. The company’s leadership has expressed that the coming year will be about taking necessary actions to steer Asos back to a path of growth.

Despite this change, Asos maintains its wider diversity goals, aiming for 50% female and 15% ethnic minority representation at all levels of leadership by 2030.

The decision to remove diversity targets from the annual bonus scheme has raised questions about the implications for the company’s commitment to diversity and inclusion.

While Asos has made progress in increasing gender representation at senior levels, with women holding 42% of combined leadership positions, the removal of these targets from the bonus criteria could potentially slow further advancements. Asos’s challenges are not solely internal, as they face external pressures as well…