To Rent Or Buy? Will Rental Services Go Mainstream In Retail Industry

The global online clothing rental market is expected to grow over the next decade, according to a new report by Grand View Research. The trend is being driven by the increasing demand for high-end designer clothing, along with changing consumer preferences. Moreover, rising incomes and a proliferation of fashion labels are fueling spending on fashion-related items such as clothing.

According to Grand View Research, COVID-19 negatively impacted the online clothing rental market in 2020. As a result of the lockdown, all businesses, except essential services, were closed which disrupted the supply and distribution of online clothing thereby affecting the clothing manufacturers. For instance, in the U.S. in response to the pandemic, Rent the Runway, a top fashion rental leader in North America, struggled during Covid19 with an announcement of layoffs, temporary pay reductions, and staff furloughs. However, despite the economic downturn, ehe global online clothing rental market size is expected…