Sephora Squad Canada is returning for its second year with an open call for ten new creators who will help shape beauty culture across Canada through authentic, community driven content. The creator program from Sephora Canada is designed to spotlight voices that reflect the diversity, individuality, and values of beauty lovers nationwide, with the new Sephora Squad Canada roster set to be revealed in Spring 2026.
Sephora Squad Canada returns for year two
After what Sephora Canada describes as an overwhelming response to the inaugural Sephora Squad Canada class, the prestige beauty retailer is officially bringing the program back for a second year. The initiative centers creators who “embody belonging” and represent diverse beauty communities from coast to coast, reinforcing Sephora’s mission to champion a world where everyone can celebrate their beauty.
Applications open on January 19, 2026, giving aspiring and emerging talent across Canada the chance to join a platform that blends content creation with brand building and community impact. Only ten creators will be selected for the 2026 Sephora Squad Canada, making the opportunity both highly curated and competitive.
What selected creators receive
Chosen Sephora Squad Canada members will access a mix of brand building opportunities tailored to help them grow as creators and entrepreneurs. Throughout the partnership, the ten creators will unlock content opportunities, collaborations with beauty brands, mentorship, and networking events.
They will also gain exposure to some of the industry’s most sought after beauty brands, founders, and products, leveraging Sephora’s prestige positioning and omnichannel reach. This support system is designed to help creators deepen their storytelling, expand their audiences, and build longer term careers within beauty, lifestyle, and adjacent spaces.
A focus on diversity and belonging
“The response to our first year of Sephora Squad Canada reinforced what we’ve always known – Canada is home to an incredibly talented and diverse creator community,” Allison Litzinger, SVP, Marketing at Sephora Canada, said. She noted that as the program grows, Sephora Canada is continuing to invest in creators whose voices align with the brand’s values and belief that everyone belongs in beauty.
This next chapter of Sephora Squad Canada is focused on “deepening impact” and “nurturing connection,” as the retailer looks to grow alongside the communities its creators represent. The program welcomes beauty lovers from all backgrounds, emphasizing authentic storytelling and meaningful community building over follower count alone.
Who can apply and how
Sephora Squad Canada is open to creators who share their passion for beauty across platforms like Instagram, TikTok, and YouTube, with beauty content experience required. At the same time, Sephora Canada encourages applicants who work at the intersection of beauty and lifestyle, fashion, or wellness, reflecting how today’s audiences consume and connect with content.
To be eligible, applicants must be 18 years of age or older and reside in Canada, aligning the program squarely with the local creator community. Full details and the application portal are available at sephorasquad.ca, with ongoing updates and inspiration shared via @sephoracanada on Instagram.
Sephora’s global beauty footprint
The Sephora Squad Canada program sits within the broader ecosystem of Sephora, which is described as the world’s leading global prestige beauty retail brand. The retailer counts 52,000 employees across 34 markets and serves hundreds of millions of beauty followers across more than 3,000 stores ecommerce, and digital platforms worldwide. With 500 brands plus its own Sephora Collection, the company continues to “reimagine” prestige beauty while maintaining its mission of inspiration and inclusion. Since its inception in 1969 in Limoges, France, and its integration into the LVMH Group in 1997, Sephora has been a disruptive force in beauty retail, making programs like Sephora Squad Canada a natural extension of its culture shaping influence.
