Shein Faces $100 Billion in copyright complaints
The rise of Shein as the largest fast-fashion company in the world — in just two years, has been hit with numerous copyright complaints valued at over 100 billion dollars. The fast-fashion brand has appealed to the Gen Z consumer, who are teens looking for the latest fashion at bargain prices, who want to unilaterally celebrity street style and millennial influencers.
Shein has endless new styles adding an additional 6,000 items daily — often duped of more expensive designs seen from fashion runways to independent designer collections. The company has been under fire for stealing designs in a matter of minutes and selling a similar or identical version for less.
The lawsuits directly address this, with creators suing the company for profiting off their designs. @sheinofficial made a statement that “infringement isn’t intentional.” Regardless, Shein or its Hong Kong-based parent company, Zoetop Business Co., has been named in the past three years as a defendant in at least 50 federal lawsuits in the U.S. alleging trademark or copyright infringement, according to public records.
Plaintiffs range from small independent designers operating out of home to retail corporations including Ralph Lauren Corp. and sunglasses maker Oakley Inc.
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.