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Shein Faces $100 Billion in copyright complaints

Shein Faces $100 Billion in copyright complaints

The rise of Shein as the largest fast-fashion company in the world — in just two years, has been hit with numerous copyright complaints valued at over 100 billion dollars. The fast-fashion brand has appealed to the Gen Z consumer, who are teens looking for the latest fashion at bargain prices, who want to unilaterally celebrity street style and millennial influencers.

Shein has endless new styles adding an additional 6,000 items daily — often duped of more expensive designs seen from fashion runways to independent designer collections. The company has been under fire for stealing designs in a matter of minutes and selling a similar or identical version for less.

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