SHEIN, an online retailer of fashion, beauty and lifestyle products, announces the launch of evoluSHEIN. EvoluSHEIN will serve as a testing ground for new purpose-drive innovations SHEIN will be adopting throughout its greater collection.
The first release of evoluSHEIN clothing will feature recycled polyester – a fiber obtained from plastic waste. To produce the fabric, materials such as used plastic bottles are carefully cleaned, shredded into pieces, melted down, and spun into polyester fiber. Compared to virgin polyester production, the recycled polyester process requires less source materials and significantly reduces the amount of water and energy needed. Reducing waste and introducing recycled materials are key pillars of SHEIN’s vision of a circular economy and a sustainable future for accessible fashion.
These evoluSHEIN recycled polyester pieces and packaging have been produced exclusively with suppliers certified to the Global Recycled Standard (GRS). This globally recognized certification supports traceability of recycled material through all stages of the supply chain, and sets strict social and environmental requirements. The GRS is managed by Textile Exchange, a global non-profit leading the apparel industry toward a more sustainable future. With more than 700 members representing leading brands, retailers, and suppliers in the industry, Textile Exchange is a force for collaboration and positive impact, and SHEIN is proud to be a member of this community.
“We are committed to building a more responsible fashion ecosystem,” said Adam Whinston, Global Head of Environmental, Social and Governance at SHEIN. “Launching evoluSHEIN is one important step in our sustainability commitments this year, which touches on each of our key focus areas – protecting the environment, supporting communities, and empowering entrepreneurs. We invite all our partners and customers to join us in the journey.”
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.