Spanx announces “We Live in Spanx” campaign with Allyson Felix and more [Interview]

Spanx continues to be a market leader in the shapewear category, since early 2021 the brand has more than doubled annual revenue, led primarily by expanding product offerings outside of intimate apparel. Spanx has expanded into various apparel categories, including leggings, work pants, and most notably, denim.

Cass Bird, LA, Allyson Felix The narrative of “We Live in Spanx” spotlights the diverse roles that women play, from managing professional Zoom calls with playful children at their feet to carving out moments for self-care and enjoying social outings.

Captured by the lens of Cass Bird and under the direction of Jordan Scott, unites the personal stories of three influential women, illustrating how Spanx’s thoughtfully designed garments seamlessly integrate into their active lifestyles.

In an exclusive interview, Andrea Port, Vice President of Brand & Integrated Marketing at Spanx, shares insights into the campaign’s development and the brand’s vision for the future…