![Product Life Cycle: Definition, Stages Explained [Examples]](https://retailboss.co/wp-content/uploads/2023/03/img_2074.jpg "Product Life Cycle: Definition, Stages Explained [Examples]")
The Product Life Cycle (PLC) is a vital concept in marketing and business management that evaluates a product’s journey from its development to its withdrawal from the market.
Cannibalizing one’s own products is a strategic decision that depends on the specific circumstances and goals of a company.
Reference prices play a crucial role in the decision-making process of consumers and businesses alike. They serve as a benchmark for comparing the value of products and services in the market, helping buyers determine whether a particular price is reasonable or not.
Consumer adoption categories play a crucial role in understanding how different segments of the market respond to new products or innovations.
Designer brands are increasingly opting for brand extensions instead of creating new private label brands due to several advantages that come with leveraging their existing brand equity.
In the ever-evolving world of direct-to-consumer (DTC) brands, securing funding can be a daunting task. However, partnerships with established retailers can provide a powerful solution.
Maintaining a registered trademark is essential to ensure its validity and protection. To maintain a registered trademark, owners must follow specific steps and meet certain requirements set by the United States Patent and Trademark Office (USPTO).
Deinfluencing, the diminishing reliance on traditional influencers, has become a defining trend in the social media landscape 2025.
Hyperpersonalization is revolutionizing the retail industry by offering a more tailored and individualized shopping experience for customers.
Walmart has recently launched a new platform called Walmart Creator, designed to connect content creators and influencers with the retail giant.
Are you struggling to connect with the next generation of consumers? Do you feel like your retail marketing strategies are falling flat and failing to attract younger shoppers?
In today’s fast-paced retail landscape, mastering omni-channel retail is no longer just an ambition – it’s a necessity.
Are you planning on joining the Beauty Tech and Innovation Summit? We will provide an overview of what to expect at the summit, as well as tips on how to plan your trip, maximize your time while there, and follow up after it is over.
Fashion has always been a reflection of society, but unfortunately, it hasn’t always represented the diversity and inclusivity that our world truly embodies.
Step into any Nordstrom store and it’s hard not to feel a sense of luxury and elegance.
Opening a new store is a big decision. For direct-to-consumer (DTC) brands, the stakes are even bigger.
In the United States, retail theft is an increasing issue. Retail businesses lose billions of dollars annually to theft and shoplifting.
You will find a complete list of 2023 Small business funding, accelerators, and resources, listed below for U.S.
One of the most competitive businesses is the beauty sector. You need a well-thought-out plan if you want to sell your products in well-known beauty retailers.
For beauty brands to get their items into huge box stores like Sephora, Ulta, Target, Walmart, Macy’s, and so on, they need to keep a particular arrangement of rules.