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Explore insights and strategies in the Retail Strategy category, focusing on e-commerce advancements, brick-and-mortar transformation, omni-channel integration, consumer behavior analysis, and sustainability initiatives.

Top 5 Strategies To Improve Your Online Storefront For 2023

In 2023, the ecommerce landscape will continue to evolve, with new trends and technologies shaping the way businesses operate.

The Ultimate Guide To Markdown Strategies

Markdown strategies are essential for retailers looking to clear out inventory, increase sales, and maintain profitability.

BeautyTok: Three Influencer Marketing Strategies To Stand Out

In the ever-evolving world of social media, TikTok has emerged as a powerful platform for beauty brands to connect with their target audience and promote their products.

The Secrets of Luxury Brand Marketing: 9 Tips For Reaching High-End Consumers

Luxury brands have always been associated with exclusivity, quality, and prestige. To effectively sell to affluent customers, these brands must employ a combination of marketing strategies that cater to the unique tastes and preferences of their target audience.

13 Important Factors To Consider With Product Labels

Product labels serve as a vital tool in attracting customers and providing them with essential information about a product.

The Future of Luxury Fashion Resale

The future of fashion resale is looking promising as the industry continues to evolve and adapt to the changing needs and preferences of consumers.

Retail Stores: Definition, Types and Examples

Have you ever wondered what exactly retail means when you’re shopping at your favorite store or clicking through an online marketplace?

What Brands Can Learn From Lululemon's Failed Mirror Acquisition

Brands can learn valuable lessons from Lululemon’s failed Mirror acquisition, which resulted in a $443 million loss.

Here's What Happens When a Business Files for Chapter 11 Bankruptcy

Often referred to as “reorganization” bankruptcy, Chapter 11 bankruptcy is a legal process that allows businesses and individuals with large amounts of debt to reorganize their financial affairs.

Walmart Opens Applications for Beauty Brand Accelerator

The world-renowned retail giant, Walmart has come a long way since its inception in 1962, when Sam Walton opened the first store in Rogers, Arkansas.

Younger Shoppers Want Text Messages From Brands, says Report

In today’s fast-paced world, customers are increasingly seeking convenience and personalization in their interactions with brands.

How to Sell Cosmetics To A Major Beauty Retailer

The beauty retail industry is a constantly evolving and highly competitive market. It’s essential for companies to stay on top of trends, innovate, and offer unique products that make them stand out from the crowd.

Product Life Cycle: Definition, Stages Explained [Examples]

The Product Life Cycle (PLC) is a vital concept in marketing and business management that evaluates a product’s journey from its development to its withdrawal from the market.

Should you cannibalize your own product?

Cannibalizing one’s own products is a strategic decision that depends on the specific circumstances and goals of a company.

Retail Price Strategies

Reference prices play a crucial role in the decision-making process of consumers and businesses alike. They serve as a benchmark for comparing the value of products and services in the market, helping buyers determine whether a particular price is reasonable or not.

Consumer Adoption Categories: Definition & Examples

Consumer adoption categories play a crucial role in understanding how different segments of the market respond to new products or innovations.

Brand Extension: Definition, Strategies & Examples

Designer brands are increasingly opting for brand extensions instead of creating new private label brands due to several advantages that come with leveraging their existing brand equity.

Why DTC Brands Need Retail Partnerships To Secure VC Funding

In the ever-evolving world of direct-to-consumer (DTC) brands, securing funding can be a daunting task. However, partnerships with established retailers can provide a powerful solution.

How To Maintain A Registered Trademark for Your Retail Store

Maintaining a registered trademark is essential to ensure its validity and protection. To maintain a registered trademark, owners must follow specific steps and meet certain requirements set by the United States Patent and Trademark Office (USPTO).

Deinfluencing Trend: Definition, Marketing Strategy & Examples

Deinfluencing, the diminishing reliance on traditional influencers, has become a defining trend in the social media landscape 2025.