This report presents a data-driven ranking of the top 10 shapewear brands for 2026, based on their performance and popularity throughout the preceding year, 2025. The shapewear market, valued at USD 2.94 billion in 2025 and a projection of USD 4.32 billion by 2030 at 8.0% CAGR (2025–2030) has seen a significant shift from a niche product to a mainstream fashion and comfort staple. The ranking reflects this evolution, heavily weighting metrics that capture modern consumer engagement, particularly social media virality, alongside traditional market performance indicators.
Our Ranking
The ranking was developed using a weighted scoring model that synthesizes four key performance indicators from 2025 data. This approach ensures a balanced view, recognizing both the disruptive power of digital-native brands and the enduring strength of legacy market leaders.
| Metric | Weighting | Rationale |
| Social Media Presence | 40% | Reflects the user’s request to heavily rate social media. This metric combines Instagram and TikTok follower counts and engagement, which are critical drivers of brand awareness and sales in the modern apparel market. |
| Market Performance | 30% | Based on the estimated 2025 revenue, valuation, and market share. This provides a measure of commercial success and financial stability. |
| Consumer Sentiment & Reviews | 20% | Derived from average customer review scores and consistent inclusion in “Best of 2025” editorial lists, indicating product quality and customer satisfaction. |
| Innovation & Brand Momentum | 10% | Assesses product innovation (e.g., seamless technology, size inclusivity) and overall brand buzz, which are key predictors of future market growth. |
The data was normalized and weighted to produce a final, composite score for each brand.
Top 10 Shapewear Brands of 2026
The following table presents the final ranking, with the scores reflecting the brand’s overall market and social influence in 2025.
| Rank | Brand | Primary Strength | Key 2025 Metric |
| 1 | SKIMS | Social Media Dominance & Valuation | $5 Billion Valuation (Nov 2025) |
| 2 | Spanx | Legacy & Market Share | Consistently High Performance in Product Testing |
| 3 | Honeylove | DTC Growth & Premium Quality | High Customer Satisfaction and Retention |
| 4 | Wacoal | Quality & Retail Trust | Strong Global Retail Footprint |
| 5 | Yitty | Inclusivity & Celebrity Backing | Massive Social Reach via Founder (Lizzo) |
| 6 | Commando | Fashion & Seamless Technology | Favorite of Stylists and High-End Retailers |
| 7 | Maidenform | Accessibility & Reliability | Wide Retail Availability and Brand Recognition |
| 8 | Shaperx | TikTok Virality & Affordability | Viral Success with Bodysuit Styles |
| 9 | Shapellx | Digital Marketing & Innovation | Strong Social Media Following (360K+ IG) |
| 10 | Leonisa | Global Reach & Compression Expertise | Strong Presence in Latin American and US Markets |
1. SKIMS
SKIMS, founded by Kim Kardashian, secured the top spot by redefining the shapewear category through a digital-first, social-media-centric strategy. The brand’s success is a direct result of its viral marketing, which translated into massive commercial success, culminating in a reported $5 billion valuation in late 2025 . Its focus on diverse skin tones and inclusive sizing (XXS to 5X) has resonated deeply with modern consumers, making it the undisputed leader in both social influence and market value.
2. Spanx
The original category disruptor, Spanx, maintains its position as a market powerhouse. While newer brands have captured social media buzz, Spanx continues to hold a significant market share and is consistently rated for its superior performance and durability. The brand’s strength lies in its legacy of innovation and its established retail presence, appealing to a consumer base that prioritizes proven quality and reliability.
3. Honeylove
Honeylove represents the best of the direct-to-consumer (DTC) model, focusing on solving common shapewear pain points like rolling and discomfort. The brand’s strong performance in 2025 was driven by its premium positioning and high customer satisfaction, often being cited as a top alternative to the market leaders. Its success highlights a growing segment of consumers willing to pay more for comfort-led innovation.
4. Wacoal
Wacoal, a Japanese-founded lingerie giant, is also a major global shapewear player, especially in department stores and specialty chains. Strategic analyses of the women’s shapewear sector consistently name Wacoal alongside Spanx and Triumph International as a leading brand, due to its reputation for fit and comfort and its broad international distribution.
5. Yitty
Yitty, launched in 2022 by Lizzo in partnership with Fabletics, positions itself as a “shapewear brand for every body,” with sizes typically ranging from XXS to 6X. While precise revenue figures are not public, industry coverage places Yitty among the fastest-growing bodywear upstarts, driven by subscription e-commerce, inclusive marketing, and crossovers with activewear.
6. Commando
Commando built its reputation on raw-cut underwear and slips and now offers a wide range of smoothing bodysuits, shorts, and leggings that function as both underpinnings and outerwear. In case studies of successful shapewear e-commerce brands, Commando is often highlighted for premium positioning and strong adoption among stylists and celebrities.
7. Maidenform
With a history dating back more than 100 years, Maidenform remains a mainstay of the mid-market shapewear category, now under the Hanesbrands umbrella. It is frequently cited among leading brands in women’s shapewear, particularly in North American mass and department store channels where consumers seek reliable, affordable shaping solutions.
8. Shaperx
https://www.instagram.com/p/DIn8DNdxjpF/?hl=en
Shaperx has gained traction as a digitally native, value-driven shapewear brand, especially on marketplaces like Amazon and via social media. E-commerce case studies describe Shaperx as one of the successful online shapewear stores, emphasizing affordable bodysuits, waist cinchers, and shaping shorts that frequently go viral through user-generated content.
9. Shapellx
Shapellx is another DTC shapewear brand that has scaled via aggressive digital marketing, influencer partnerships, and a broad catalog of shaping pieces from everyday bodysuits to waist trainers. While detailed financials are scarce, the brand appears in e-commerce success roundups for achieving strong repeat purchase rates and social proof in a crowded field.
10. Leonisa
Leonisa, founded in Colombia, has built a robust shapewear and post-surgical garment business, with expansions into North America through e-commerce and partnerships. Market analyses list Leonisa among key global competitors, especially in Latin America, where it serves both fashion and medical/recovery use cases.
