Tommy Hilfiger, a renowned fashion brand owned by PVH Corp., has partnered with thredUP, one of the largest online resale platforms for women's and kids' apparel, shoes, and accessories, to launch the 360-resale program. This innovative program, announced on August 11, 2022, aims to provide U.S.-based consumers with the opportunity to clean out their closets and shop secondhand, supporting Tommy Hilfiger's vision to Waste Nothing and Welcome All by 2030.
Enabled by thredUP's Resale-as-a-Service® (RaaS®), the 360-resale program offers scalable, customizable resale experiences on behalf of some of the world's leading brands and retailers. The partnership between Tommy Hilfiger and thredUP is designed to keep products in use for longer, reduce the brand's environmental footprint, and close the loop without compromising style or the environment.
To participate in the program, Tommy Hilfiger customers in the U.S. can generate a prepaid shipping label from tommy.thredup.com, fill any shippable box or bag with women's and kid's items from any brand in their closet, and Tommy Hilfiger men's products, and ship it to thredUP for free. If any of the women's and kid's items (any brand) are selected for resale and sell or men's items (Tommy Hilfiger only) are deemed eligible, customers receive Tommy Hilfiger shopping credit that can be used both online and in-store.
The collaboration between Tommy Hilfiger and thredUP builds on previous initiatives to explore different circular business models and find a path to scale. In addition to the 360-resale program, Tommy Hilfiger has set 24 targets across four pillars focused on circularity and inclusivity, driving innovative processes across supply chains, fostering a community of inclusion, and ensuring accessibility to products for all fans.
Tommy Hilfiger's commitment to sustainability is further demonstrated by its participation in The Fashion Pact, the Ellen MacArthur Foundation Make Fashion Circular, and Jeans Redesign initiatives. By partnering with thredUP, Tommy Hilfiger continues to make strides towards becoming a fully circular brand and promoting a more sustainable future for the fashion industry.
This partnership supports the organization's vision to Waste Nothing and Welcome All, which Tommy Hilfiger aims to be a fully circular brand by 2030. Joining forces with thredUP offers new insights and builds on previous initiatives to explore different circular business models to find a path to scale. The goals of the program include keeping products in use for longer, lessening the brand's footprint and closing the loop without compromising the environment – or style.
