Meet Alimah Kasumu founder of Muji’s Shea Essentials at CosmeCon LA

Alimah Kasumu is an entrepreneur to the core. She invested in her college career with three degrees—her last one being a B.S. in Business Management. Post graduation, she has been investing all her time into the business. She is a Philadelphia native that moved across the country for college and more opportunities.

As an avid lover of all things creative–creating content for social media, designing a product collection, graphic design–these are the foundation of who she is. Her mission is to provide products filled with Earth’s natural remedies. As the CEO, she wears multiple hats.

To begin, she researches and formulates recipes for natural skin care products. Next, she manages the website and social media content (marketing); she curates Instagram content and Tiktok videos.

Additionally, she manages all finances of the business from sales, subscriptions, expenses, and handles and fulfills all customer orders. With her knowledge of fashion, beauty, and business, she utilizes the skills to create an image and understand the entire process behind a brand…