Meet Alimah Kasumu founder of Muji’s Shea Essentials at CosmeCon LA

As the CEO, she wears multiple hats. To begin, she researches and formulates recipes for natural skin care products. Next, she manages the website and social media content (marketing); she curates Instagram content and Tiktok videos.

Additionally, she manages all finances of the business from sales, subscriptions, expenses, and handles and fulfills all customer orders. With her knowledge of fashion, beauty, and business, she utilizes the skills to create an image and understand the entire process behind a brand.

In her free time, she makes many DIY products on her YouTube channel, Amore Alimah, and within the past few months, has gained many customers for the brand since greener living is more important now than ever. Her entrepreneurial spirit makes her passionate about providing products to help people’s lifestyles.

What is your brand story? A few years ago, my sister and I got tired of the skincare brands we had been using for years. It clicked on us to look at our Grandma’s, who was born and raised in Nigeria, skincare routine. Our Grandma uses natural products that she brings from Nigeria from her natural toothbrush to body oil…