The overall Spanish fashion e-commerce market was projected to reach US$5,504.4 million by 2024, accounting for 16.4% of the total e-commerce market in Spain. The market demonstrated an anticipated compound annual growth rate (CAGR) of 2.0% from 2024 to 2028, expected to result in a market volume of US$5,959.8 million by 2028. Such growth trends underline the increasing preference for online shopping among Spanish consumers, boosted by the convenience of digital transactions and broad product availability.
In 2023, more specific data from the e-commerce fashion segment in Spain highlighted the sector's robust growth. Women's fashion dominated online sales, underscoring the targeted appeal of many top retailers to female consumers. The online share of the total fashion market was pegged at 23.6%, with projections indicating an increase to 31.4% by 2028. The top five most popular online fashion stores are leading this sector, ranked by e-commerce net sales based on a Statista report: Shein, Zara, El Corte Inglés, Zalando, and Amazon.
Top online stores in Spain 2023, by net sales
1. Shein
Shein.com is the predominant player in the Spanish fashion e-commerce arena. With a staggering revenue of US$1,228.1 million, Shein has captured a significant market share by leveraging fast fashion trends. The brand’s success can be attributed to its low-priced but trendy offerings, rapid production cycles, and extensive range of apparel that appeals mainly to younger demographics. The ability to quickly adapt to the latest fashion trends and maintain affordability has solidified its market dominance.
2. Zara
Zara.com, another top contender, generated US$409.2 million in 2023. Zara, a part of the Inditex group, is renowned for its sophisticated and well-put-together apparel that adheres to Spanish preferences for formal and business casual attire. This focus on quality and tailored designs has made Zara a favorite among fashion-conscious consumers. Furthermore, Zara’s robust online presence and its seamless integration of in-store and online shopping experiences have enhanced customer loyalty and sales.
3. El Corte Inglés
El Corte Inglés (elcorteingles.es), a traditional Spanish department store with a significant online footprint, recorded net sales of US$386.9 million. Its inclusive range of fashion items and trusted brand reputation have made it a popular choice among diverse consumer groups. El Corte Inglés's established logistics and distribution networks have enabled efficient service delivery, which is crucial in maintaining its competitive edge in the e-commerce market.
4. Zalando
Zalando.es brought in sales of US$257.3 million. The German-based online retailer has quickly established itself in Spain by offering a wide selection of fashion items and a flexible return policy, which appeals to online shoppers. Zalando’s innovative marketing strategies and high level of customer service add to its growing popularity.
5. Amazon
Amazon.es rounds out the top five with sales of US$238.5 million in the fashion segment. Known primarily for its broad range of products, Amazon’s competitive pricing, fast delivery options, and expansive inventory make it a significant player in the fashion e-commerce sector. The platform's user-friendly interface and trusted customer service have further fostered its success.
In conclusion, Spain's top five online fashion stores in 2023 showcased distinct strengths that propelled their success. From Shein’s trend-centric affordable fashion to Zara’s sophisticated offerings, each retailer capitalized on unique market avenues. The overall growth in the Spanish fashion e-commerce market underscores a significant shift toward online retail, driven by evolving consumer behaviors and the increasing digitalization of sales channels.
