TULA Skincare, a popular probiotic-focused skincare brand, has expanded its presence by launching into Sephora US stores. Founded in 2014 by Dr. Raj, TULA aims to restore patients’ confidence through innovative skincare solutions. The brand’s successful debut at Sephora Canada in August 2021 paved the way for its entry into the US market.
Starting April 1, TULA Skincare products will be available both online and in-store at Sephora locations across the United States. This move comes after Sephora‘s CEO approached TULA due to the high demand from customers searching for the brand in Sephora stores. TULA Skincare is now available in 250 Sephora US doors, offering a curated assortment of products from the brand’s best-selling Core and Ageless collections.
As part of Sephora‘s “Clean at Sephora” skin care assortment, TULA Skincare focuses on clean and effective formulations. In addition to its existing product lineup, TULA plans to launch its first overnight ageless eye treatment exclusively at Sephora in May.
The expansion into Sephora US stores marks a significant milestone for TULA Skincare, which was acquired by Procter & Gamble in January. With its products now easily accessible to a wider audience, TULA Skincare continues to grow and solidify its position as a leading skincare brand in the industry.