Vhernier Brings Sculptural Italian Jewellery to China With New Boutiques at The Peninsula Shanghai and Beijing
Vhernier Group has opened new boutiques in Shanghai and Beijing, deepening its presence in China with two Peninsula hosted spaces that showcase the Maison’s sculptural Italian jewellery and its signature Abbraccio and Calla collections.Italian sculpture lands
Vhernier Brings Sculptural Italian Jewellery to China With New Boutiques at The Peninsula Shanghai and Beijing
Vhernier Group has opened new boutiques in Shanghai and Beijing, deepening its presence in China with two Peninsula hosted spaces that showcase the Maison’s sculptural Italian jewellery and its signature Abbraccio and Calla collections.
Italian sculpture lands in Shanghai and Beijing
The new boutiques are both located inside The Peninsula hotels: The Peninsula Shanghai (Shop L1F, No. 32 Zhongshan Dong Yi Road) and The Peninsula Beijing (Shop G8, 1F, No. 8 Goldfish Lane, Dongcheng District). Nestled in two of China’s most influential and culturally rich cities, the addresses place Vhernier alongside leading luxury houses while giving it an intimate, gallery like setting.
In brand communication, the Maison describes the spaces as invitations into its universe, “where Italian craftsmanship meets a distinctive, sculptural approach to jewellery design and pure volumes meet remarkable wearability.”
Two boutiques, two moods
The Shanghai boutique is conceived with a contemporary and dynamic spirit, aligning with the…
city’s fast paced, international energy. Interiors lean into clean lines, polished surfaces and a sense of movement, echoing the way Vhernier’s pieces often wrap and twist around the body.
By contrast, the Beijing boutique unfolds over around 130 square metres, allowing for a more articulated spatial journey with a private, residential feel.
The layout favours intimate salons and softer transitions between display zones, mirroring the capital’s blend of heritage and modernity and giving clients the sense of stepping into a quiet apartment rather than a traditional store.
Both spaces are designed to keep focus on jewellery as sculptural object: neutral palettes, thoughtful lighting and carefully placed vitrines frame each piece almost like a small artwork…
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