Bvlgari Turns Rome’s Summer Windows Into Davide Pizzigoni Inspired Mediterranean Villas

Heritage illustrations brought into 3D For this seasonal project, BVLGARI has gone back into its archives to revisit the theatrical, architectural illustrations that Davide Pizzigoni developed across campaigns and special projects in the 1990s and early 2000s.

Known for bold geometries, saturated colour and stage like compositions, Pizzigoni helped define the Maison’s visual language during that period.

The Summer Windows take these two‑dimensional drawings and reimagine them as immersive three dimensional installations, built inside BVLGARI’s boutiques so that passersby step into scenes rather than simply viewing static backdrops.

This approach turns each window into a mini “set,” where jewellery and watches sit as characters inside a larger visual story…