Bvlgari Turns Rome’s Summer Windows Into Davide Pizzigoni Inspired Mediterranean Villas

BVLGARI is celebrating summer in Rome by turning its boutique windows into immersive art installations that revive a distinctive chapter of the Maison’s visual heritage. Inspired by the iconic illustrations of artist and designer Davide Pizzigoni, created for BVLGARI between 1991 and 2007, the new Summer Windows transform archival imagery into three‑dimensional Mediterranean dreamscapes.

Heritage illustrations brought into 3D

For this seasonal project, BVLGARI has gone back into its archives to revisit the theatrical, architectural illustrations that Davide Pizzigoni developed across campaigns and special projects in the 1990s and early 2000s. Known for bold geometries, saturated colour and stage like compositions, Pizzigoni helped define the Maison’s visual language during that period.

The Summer Windows take these two‑dimensional drawings and reimagine them as immersive three dimensional installations, built inside BVLGARI’s boutiques so that passersby step into scenes rather than simply viewing static backdrops. This approach turns each window into a mini…