Executive Vice President and General Merchandise Manager of Women’s and Men’s Apparel, Shea Jensen, joined the Vogue Business and Google Summit to discuss brand discovery and connection for the Gen Z customer and the evolving merchandise strategies to meet their needs. Leading the conversation was executive America’s editor at Vogue Business, Hilary Milnes. See highlights from their discussion below.
When you’re making merchandising decisions, how focused are you on the younger customer and incorporating Gen Z into your decisions?
I feel proud of the role that I have at Nordstrom and lucky to be able to support our customers. In my role, I lead a team of buyers, and our job is to make sure we have the most relevant assortment for our customer base. We recognize the world is changing rapidly, and the younger customers are on our radar.