Gen Z shoppers targeted with AI-driven celebrity scams

The study reveals that these sophisticated scams are reshaping how consumers, particularly younger ones, approach online shopping. A staggering 70% of American shoppers acknowledge that AI-driven scams have altered their shopping behaviors.

This is particularly evident among Gen Z and Millennials, who are more susceptible to such AI scams due to their heavy use of social media platforms to purchase goods. Here are five key findings from the report and how to avoid AI-driven schemes during the holiday season.

RB Insights Increased Awareness: According to McAfee, 78% of Americans believe cybercriminal activity intensifies during the holidays. AI Impact: 88% of respondents acknowledge that AI has escalated the frequency and sophistication of scams.

Vulnerable Demographics: Younger shoppers, particularly Gen Z and Millennials, are more susceptible to AI-generated scams due to their higher engagement with technology and social media platforms. 1…