Primark, the global fashion retailer, has a storied history that even its most dedicated customers might find surprising. From its inception in 1969 with a modest store on Mary Street in Dublin, Ireland, trading under the name "Penneys," Primark has grown exponentially over the past five decades. Today, it boasts over 380 stores across 15 countries, including significant expansions into markets like the US. With ambitious plans to increase this number to 530 stores by the end of 2026. Here are ten interesting facts about this retail giant:
- Humble Beginnings: Primark's journey began in 1969 with a single store on Mary Street in Dublin, Ireland, trading under the name Penneys. This store is still operational today, marking over 50 years of business.
- Name Game: While known as Primark globally, the brand continues to operate under the name Penneys in Ireland. This distinction often confuses new customers who visit from abroad.
- Global Presence: Primark has expanded to over 380 stores across 15 countries, including the US, from its modest start. By the end of 2026, they aim to reach 530 stores worldwide.
- Pronunciation Debate: Despite various pronunciations, the correct way to say Primark is "Pr-EYE-Mark." However, many also refer to it as "Pree-mark" or "Primarni."
- Social Media Savvy: Primark boasts a strong social media presence, with over 7.5 million followers on Instagram. It also engages customers through Facebook, Twitter, Pinterest, and TikTok.
- The Infamous Chip Mug: In 2017, Primark released a "Beauty and the Beast" Chip Mug that sold out within an hour in every store worldwide. 36,000 mugs were sold in just one day, creating a massive buzz among fans.
- Cruelty-Free Commitment: Primark's branded cosmetics are certified cruelty-free, proudly featuring the Leaping Bunny logo awarded by Cruelty-Free International.
- World’s Largest Store: The largest Primark store is located in Birmingham, UK, covering 160,100 square feet over five floors. This store includes unique features like the world’s first Disney café outside a Disney theme park, a barbershop, and a beauty studio.
- Romantic Proposals: On February 16th, a Primark superfan proposed to his girlfriend at the Gran Via store in Madrid, Spain.
- Celebrity Endorsements: Even celebrities can't resist Primark's charm. When Primark launched in the US, actress and model Emily Ratajkowski celebrated by wearing one of their skirts, showcasing how high-end fashion can mix with Main Street affordability.
