The 1980s was a decade marked by bold fashion choices, vibrant colors, and a blend of various styles that have left a lasting impact on the fashion industry. Mainstream fashion embraced sportswear clothing, largely influenced by the fitness craze of the decade. Both men and women embraced workout clothing as everyday wear, with items like shorts, leggings, and leotards becoming stylish staples.
Designers such as Norma Kamali, Donna Karan, and Azzedine Alaïa were at the forefront of this trend, creating collections that utilized jersey and lycra fabrics to enhance comfort and movement. This trend has persisted, with many contemporary brands offering athleisure lines that draw inspiration from 80s fitness fashion.
From the early to mid-1980s, post-punk and new-wave music groups profoundly impacted mainstream fashion. This influence was evident in male and female fashion, with styles characterized by ripped sweatshirts, tights, sweatpants, and tracksuits, particularly those made from velour.
What was the fashion in 1980?
For those looking to incorporate 80s-inspired elements into their wardrobe, focusing on bright colors, oversized silhouettes, high-waisted bottoms, and statement accessories can help capture the decade's spirit. For those looking to emulate 80s fashion today, there are several key elements to consider:
- Bright Colors: The 80s were all about making a statement with vibrant hues. Incorporate bold colors into your wardrobe to capture the essence of the decade.
- Shoulder Emphasis: Highlighting the shoulder area with padded blazers or tops was a major trend. Look for pieces that feature exaggerated shoulders to achieve this look.
- Oversized Silhouettes: Oversized clothing, from sweaters to jackets, was a hallmark of 80s fashion. To recreate this style, opt for loose-fitting garments.
- High-Waisted Bottoms: High-waisted jeans, skirts, and trousers were popular choices. Pair them with crop tops or tucked-in blouses for an authentic 80s vibe.
- Trench Coats: A classic trench coat can add a touch of sophistication to any outfit. Choose one in a neutral color for versatility.
- Exposed Shoulders: Off-the-shoulder tops and dresses were trendy in the 80s. Look for pieces that allow you to show off your shoulders.
- Mini-Skirts: Mini-skirts were a staple of 80s fashion. Pair them with tights and boots for a complete look.
- Ripped Jeans: Distressed and ripped jeans were a popular choice. Incorporate them into your wardrobe for a casual, edgy style.
21 popular name clothing brands in the 80s
Here, we explore some of the top 80s-inspired clothing brands for women, drawing from the rich tapestry of the decade's fashion trends.
1. Guess
View this post on Instagram
Guess was one of the quintessential brands of the 1980s, known for its iconic denim jeans. The brand's high-waisted, acid-washed jeans became a staple in many wardrobes. Guess continues to draw inspiration from its 80s roots, offering modern takes on classic designs that include denim jackets, skirts, and accessories.
2. Levi's
View this post on Instagram
Levi's is another brand synonymous with 80s fashion, particularly for its durable and stylish denim. The brand's 501 jeans were a must-have item, often paired with oversized sweaters or graphic tees. Today, Levi's maintains its vintage appeal with collections that pay homage to the 80s, featuring high-rise jeans and retro-inspired denim jackets.
3. Tommy Hilfiger
View this post on Instagram
Tommy Hilfiger emerged as a prominent name in the 80s, blending preppy styles with streetwear influences. The brand's bold colors and logos made it a favorite among young fashion enthusiasts. Modern collections from Tommy Hilfiger often revisit these themes, incorporating oversized blazers, polo shirts, and high-waisted trousers.
4. DKNY
View this post on Instagram
Donna Karan New York (DKNY) was founded in the mid-80s and quickly became known for its practical yet stylish approach to women's fashion. The brand's collections featured versatile pieces like bodysuits, leggings, and wrap dresses. DKNY continues to offer 80s-inspired clothing, focusing on comfort and functionality without sacrificing style.
5. Gucci
View this post on Instagram
Gucci's influence in the 80s extended beyond luxury fashion, as the brand embraced bold patterns, vibrant colors, and opulent designs. The brand's modern collections often reflect this era, with statement pieces such as oversized sunglasses, logo belts, and patterned blouses that evoke the glamour of the 80s.
6. Kappa
View this post on Instagram
Kappa was a major player in the sportswear scene of the 80s, known for its distinctive logo and athletic apparel. The brand's tracksuits and sporty separates were popular on and off the field. Today, Kappa's retro-inspired collections feature updated versions of their classic tracksuits, perfect for those looking to channel an 80s athletic vibe.
7. Ellesse
View this post on Instagram
Ellesse was another key brand in the 80s sportswear market, particularly known for its tennis apparel. The brand's bright colors and bold logos made it a standout. Modern Ellesse collections continue to celebrate this heritage, offering stylish and functional sportswear that pays tribute to its 80s origins.
8. Adidas
View this post on Instagram
Adidas was a dominant force in 80s fashion, with its iconic three-stripe design becoming a symbol of athletic and casual wear. The brand's tracksuits, sneakers, and accessories were widely popular. Today, Adidas frequently revisits its 80s designs, offering retro-inspired sneakers and apparel that blend nostalgia with contemporary style.
9. Norma Kamali
View this post on Instagram
Norma Kamali pioneered fitness fashion in the 80s, designing collections that included jersey and lycra fabrics. Her innovative use of stretch materials allowed for greater movement and comfort, making her pieces ideal for workouts and everyday wear. Kamali's modern collections emphasize versatility and comfort, nodding to her 80s designs.
10. Donna Karan
View this post on Instagram
Donna Karan's influence in the 1980s extended beyond her DKNY line. She introduced collections that focused on practical yet stylish clothing for women. Her use of jersey and lycra fabrics helped shape the fitness fashion trend. Today, Donna Karan's designs remain relevant, offering timeless pieces that reflect her commitment to comfort and style.
11. Azzedine Alaïa
View this post on Instagram
Azzedine Alaïa was known for his body-hugging designs that celebrated the female form. His use of stretch fabrics like lycra made his pieces fashionable and functional. Alaïa's legacy lives on through modern collections emphasizing sleek silhouettes and luxurious materials.
12. Vivienne Westwood
View this post on Instagram
Vivienne Westwood was a key figure in the punk and new-wave fashion movements of the 80s. Her designs often featured ripped and unfinished hems, clashing patterns, and bold prints. Westwood's modern collections maintain this rebellious spirit, offering unique and avant-garde pieces that stand out in any wardrobe.
13. Betsy Johnson
View this post on Instagram
Betsy Jackson was known for her relaxed and wearable designs in the 80s. Her use of natural fabrics and simple silhouettes made her pieces both stylish and comfortable. Jackson's modern collections prioritize ease of wear, offering timeless pieces perfect for everyday use.
14. John Galliano
View this post on Instagram
John Galliano's career began in the 80s, and he quickly gained a reputation for his theatrical and innovative designs. His use of historical references and dramatic silhouettes set him apart from his contemporaries. Galliano's influence is still evident in today's fashion, with designers often looking to his early work for inspiration.
15. Alexander McQueen
View this post on Instagram
Alexander McQueen, another enfant of the 80s fashion scene, was known for his provocative and boundary-pushing designs. His use of unconventional materials and techniques made his pieces truly unique. McQueen's legacy continues through his eponymous brand, which remains at the forefront of avant-garde fashion.
16. Issey Miyake
View this post on Instagram
Issey Miyake's innovative use of pleats and unconventional materials made him a standout designer in the 80s. His designs often blurred the lines between fashion and art, creating functional and visually stunning pieces. Miyake's influence can still be seen in modern fashion, with designers embracing his experimental approach.
17. Comme des Garçons
View this post on Instagram
Rei Kawakubo's Comme des Garçons was a major influence in the 80s, and it is known for its deconstructed and avant-garde designs. Kawakubo's use of asymmetry, unusual shapes, and dark colors challenged traditional notions of beauty and fashion. Comme des Garçons remains a leading brand in the fashion world, continuing to push boundaries with its innovative designs.
18. Yohji Yamamoto
View this post on Instagram
Yohji Yamamoto's minimalist and androgynous designs significantly departed from the more flamboyant styles of the 80s. His use of black and emphasis on draping and layering created a distinct aesthetic that has influenced countless designers. Yamamoto's modern collections continue to embody his unique vision, offering timeless and sophisticated pieces.
19. Gianni Versace
View this post on Instagram
Gianni Versace's bold and glamorous designs were a hallmark of 80s fashion. His use of vibrant colors, luxurious fabrics, and daring cuts made his collections stand out. Versace's influence is still strong today, with the brand continuing to produce eye-catching and opulent pieces that pay homage to Gianni's original vision.
20. Jean Paul Gaultier
View this post on Instagram
Jean Paul Gaultier, often called the "enfant terrible" of French fashion, significantly impacted in the 80s with his unconventional designs and playful approach to fashion. Known for his corsets, sailor stripes, and gender-bending styles, Gaultier's work challenged traditional fashion norms. His modern collections reflect his innovative spirit, offering bold and unique pieces that capture the essence of 80s fashion.
21. Lacoste
View this post on Instagram
Lacoste, founded in 1933 by tennis legend René Lacoste and entrepreneur André Gillier, is a French luxury sports fashion brand known for its iconic green crocodile logo. The brand gained immense popularity in the late 1970s and 1980s, particularly in America, as it became synonymous with the "preppy" look. This surge was driven by the widespread adoption of Lacoste's polo shirts, often worn with popped collars, and the introduction of new product lines including footwear, perfume, and eyewear.
Conclusion
The 1980s was a transformative era for fashion, characterized by its boldness, vibrant colors, and eclectic mix of styles. From the rise of athleisure-inspired by the fitness craze to the influence of post-punk and new-wave music, the decade's fashion trends continue to resonate today. Designers like Norma Kamali, Donna Karan, and Azzedine Alaïa pioneered influential looks, while modern brands draw heavily from 80s aesthetics. Today's fashion enthusiasts can effortlessly channel the iconic style of the 80s by embracing bright colors, oversized silhouettes, and high-waisted bottoms.
