Most retailers agree self-checkouts deliver value. In fact, eight in 10 of them agree the investment in self-checkouts is paying off as this technology allows associates
Most retailers agree self-checkouts deliver value. In fact, eight in 10 of them agree the investment in self-checkouts is paying off as this technology allows associates to work on higher value tasks and improves the customer experience. However, about 80% of retail decision-makers and associates agree store shrinkage and theft is a major issue with self-checkouts.
The 16th Annual Global Shopper Study by Zebra Technologies, a leading digital solution provider, has shed light on some of these pressing issues. The study, which surveyed over 4,200 shoppers, store associates, and retail decision-makers globally, revealed that retailers are struggling to manage online returns and reduce shrinkage caused by theft, fraud, and other factors.
Infographic: Zebra’s 2023 Global Shopper Study unveils valuable insights from shoppers, associates and decision-makers, offering a new perspective on the evolving retail landscape.
According to the National Retail Federation (NRF), retailers lost a staggering $112 billion due to shrink in 2022, a significant increase from nearly $94 billion in 2021. The study found that 82% of retailers view minimizing fraud and shrink as a significant challenge, while 86% believe that the ability to forecast demand is crucial for their organization. To combat these issues, many retailers plan to deploy loss prevention analytics (49%) and demand planning and forecasting (54%) by 2026.
While omnichannel shopping causes challenges for retailers, most shoppers prefer options. Eight in 10 favor a blend of online and in-store shopping, and 75% choose to shop with online retailers that have a brick-and-mortar location. As omnichannel shopping continues to grow, the volume of returns increases along with it.
Seven in 10 retailers say the pressure is mounting to improve the efficiency and expense of managing online orders, returns, and the fulfillment process. Six in 10 retailers say they are upgrading their returns management technology by 2026. Store associates will be pleased with this technology investment.
Among associates managing returns from online orders, nearly three-quarters (74%) cite frequent returners as their top challenge. This year, the ease of making returns has moved ahead as a leading reason shoppers choose to shop in stores, outpacing comparison shopping.
The increase of returns has impacted retailers globally, growing to $1.8T, according to the IHL Group. Matthew Guiste, Global Retail Strategy Lead at Zebra Technologies, emphasized, “Retailers simply can’t keep doing what they are doing when it comes to returns,” said Matthew Guiste, Global…
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